'A Holly Dolly Christmas Collection' Sends Seasons Greetings
Michael Hemsworth — November 27, 2020 — Pop Culture
References: AmericanGreetings & drugstorenews
'A Holly Dolly Christmas Collection' is being launched through a continued partnership between musician Dolly Parton and American Greetings to offer consumers a way to send festive tidings this year. The virtual greeting card lineup will help to infuse a touch of humor and hope into the simple act of sending a note to a loved one, and is sure to be of interest to consumers who won't be getting together this year. The full range of cards are all available online from the brand.
Executive Director/General Manager, Direct-to-Consumer Business at American Greetings Rob Matousek spoke on the 'A Holly Dolly Christmas Collection' saying, "Dolly’s message of joy, hope and humor has really resonated with our customers, as evidenced by the resounding success of her SmashUp and the initial launch of her Everyday Card line. As we approached the holidays, we wanted to bring an additional offering of digital products to market. We believe Dolly’s curated collection of holiday cards and a musical e-card featuring her rendition of ‘Holly Jolly Christmas’ are the perfect pairing for the season.”
Executive Director/General Manager, Direct-to-Consumer Business at American Greetings Rob Matousek spoke on the 'A Holly Dolly Christmas Collection' saying, "Dolly’s message of joy, hope and humor has really resonated with our customers, as evidenced by the resounding success of her SmashUp and the initial launch of her Everyday Card line. As we approached the holidays, we wanted to bring an additional offering of digital products to market. We believe Dolly’s curated collection of holiday cards and a musical e-card featuring her rendition of ‘Holly Jolly Christmas’ are the perfect pairing for the season.”
Trend Themes
1. Virtual Greeting Cards - Opportunity to disrupt traditional greeting card industry by offering virtual cards infused with humor and hope.
2. Continued Partnerships - Creating ongoing collaborations between musicians and greeting card companies to offer unique and personalized products.
3. Digital Products for Holidays - Increasing demand for digital holiday products, such as virtual cards and e-cards, to cater to consumers who won't be together this year.
Industry Implications
1. Greeting Cards - Innovative approaches to traditional greeting cards, incorporating virtual elements and collaborations with musicians.
2. E-commerce - Expanding online retail platforms to offer digital holiday products like virtual greeting cards.
3. Music and Entertainment - Exploring partnerships between musicians and greeting card companies to create unique and engaging products for consumers.
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