These New Built Bar Flavors are Inspired by Premium Treats
Michael Hemsworth — April 22, 2020 — Marketing
References: builtbar & preparedfoods
The Built Bar protein bars range has been expanded by the brand to offer health-conscious consumers with a tasty way to enjoy their favorite desserts without having to deviate from their diet plan. The bars come in the new Hazelnut Cheesecake, Caramel Peanut and Lemon Meringue Pie flavor options, and are all characterized by their premium nutritional profile. The bars contain 15 grams of protein or more and just 150 calories to make them a suitable post-workout snack for athletes to choose.
The new Built Bar protein bar flavors are part of the increased demand for decadent athletic food products as consumers seek out ways to enjoy their favorite treats without the need to indulge in them and break their diet.
The new Built Bar protein bar flavors are part of the increased demand for decadent athletic food products as consumers seek out ways to enjoy their favorite treats without the need to indulge in them and break their diet.
Trend Themes
1. Decadent Protein Bars - Developing protein bars with flavors inspired by premium desserts to meet the market demand for a healthier way of satisfying sugar cravings.
2. Athletic Food Products - Increasing the number of health-conscious and indulgent athletic food products, catering to the shifting behavior of consumers who prioritize healthy options.
3. Post-workout Snacks - Creating protein bars as a suitable post-workout snack for athletes to choose, with 15 grams of protein and 150 calories, giving them the necessary boost without adding excess calories.
Industry Implications
1. Healthy Snacks - The healthy snacks industry can innovate by producing more options for high protein and low-calorie snacks, experimenting with indulgent flavors to cater to the consumers' palate.
2. Fitness Products - The fitness products industry can expand its offerings to include more hedonistic options by creating new protein bar flavors that inspire and motivate fitness enthusiasts to keep going with their diet plans.
3. Desserts - The desserts industry can innovate by coming up with healthier and tastier dessert options to meet the growing demand for indulgent yet guilt-free foods.
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