The 'Gimmick-Free CBD' Campaign Examines an Unregulated Industry
Laura McQuarrie — July 15, 2019 — Lifestyle
References: balancedhealthbotanicals & prnewswire
CBDistillery's Gimmick-Free CBD campaign calls out companies that are making wild claims to sell products within the unregulated CBD industry. According to the brand, "Consumers are being targeted with everything from toothpicks to candles, as CBD is being incorporated in products to grab their attention and drive sales, nullifying the importance of supplementing high-quality CBD."
The aim of the campaign is to highlight real products that consumers can truly rely on for mind-body wellness. The campaign encourages consumers to become educated and savvy at spotting marketing that only uses CBD as the buzzword of the moment, and also urges leading brands to conduct third-party testing to increase trust and transparency.
CBDistillery's campaign has now kicked off with a coveted billboard space in Times Square.
The aim of the campaign is to highlight real products that consumers can truly rely on for mind-body wellness. The campaign encourages consumers to become educated and savvy at spotting marketing that only uses CBD as the buzzword of the moment, and also urges leading brands to conduct third-party testing to increase trust and transparency.
CBDistillery's campaign has now kicked off with a coveted billboard space in Times Square.
Trend Themes
1. Gimmick-free Marketing - Opportunity for companies to create campaigns that call out gimmicky marketing tactics and provide genuine product information.
2. Third-party Testing - Opportunity for companies to differentiate themselves by conducting third-party testing for their CBD products and increasing trust and transparency.
3. Education and Savviness - Opportunity for companies to create educational campaigns that help consumers spot marketing tactics and become savvy at selecting genuine products.
Industry Implications
1. CBD Products - Opportunity for CBD product manufacturers to differentiate themselves by conducting third-party testing and providing genuine product information in their marketing campaigns.
2. Marketing and Advertising - Opportunity for marketing and advertising companies to create campaigns that call out gimmicky marketing tactics in the CBD industry and help consumers make informed decisions.
3. Health and Wellness - Opportunity for health and wellness companies to partner with CBD manufacturers to provide genuine and effective products that deliver mind-body wellness benefits.
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