Designers are hyperbolizing the future state of the world post-COVID-19
Trend - Designers—particularly in fashion and in other categories—are imagining the post-pandemic future in a glum and dystopic manner. Mostly shared through photographic imagery in editorials and lookbooks, as well as in some projects and even events, these post-pandemic worlds seek to entertain.
Insight - Individuals are embracing all forms of fiction as a means of entertainment—from books to photography and beyond. Often, many place a strong emphasis on content that is relatable to a degree, and as a result, consumers search for narratives that offer commentary on contemporary issues and events. In this case, individuals do not only succeed in passing their time in pleasurable ways, but they also experience some connection and comfort through the content that they consume.
Insight - Individuals are embracing all forms of fiction as a means of entertainment—from books to photography and beyond. Often, many place a strong emphasis on content that is relatable to a degree, and as a result, consumers search for narratives that offer commentary on contemporary issues and events. In this case, individuals do not only succeed in passing their time in pleasurable ways, but they also experience some connection and comfort through the content that they consume.
Workshop Question - How can your brand tap the post-pandemic imagination to engage consumers?
Trend Themes
1. Dystopian Fashion - Fashion designers and brands are imagining the post-pandemic future in a dystopic and glum manner for their latest collections and lookbooks.
2. Post-pandemic Lifestyle Narratives - Media outlets and researchers are exploring the potential transformation of the post-pandemic lifestyle through editorials and research projects.
3. Novel-inspired Dystopian Narratives - From films to fashion, dystopian narratives have been influenced by contemporary novels, such as George Orwell's '1984,' in conceptualizing the post-pandemic world view.
Industry Implications
1. Fashion and Apparel Industry - Fashion designers create post-pandemic collections and lookbooks using dystopian and glum themes to follow the ongoing pandemic trend.
2. Media and Publishing Industry - Media outlets explore potential changes in the post-pandemic lifestyle and publish editorials on their website to speculate the future state of the world after COVID-19.
3. Entertainment Industry - Dystopian novels, such as George Orwell's '1984,' serve as a source of inspiration for various industries, resulting in an influx of dystopian narratives in the entertainment industry.
4 Featured, 35 Examples:
74,290 Total Clicks
Date Range:
Sep 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
