Clearly's Reopening Strategy Fuses QR Codes & Virtual Tech
Laura McQuarrie — June 24, 2020 — Business
Virtual try-on technology is no longer just a novel experience—it's becoming an essential way for consumers to interact with products post-pandemic. Eyewear retailer Clearly is reopening its doors in Canada with a plan that includes a safe shopping experience, which includes the option of in-store Virtual Try Ons.
As CEO Arnaud Bussieres describes, "Trying on eyewear is one of the main appeals of visiting an optical store. However, during these challenging times, putting a display frame on your face is a shocking notion to a lot of people." With this experience, Clearly is setting itself apart as the first retailer in Canada to offer in-store Virtual Try On. Each pair of glasses in the store is equipped with a QR code, which can be scanned with a mobile device to virtually try out the frames and discover more information.
Image Credit: Clearly
As CEO Arnaud Bussieres describes, "Trying on eyewear is one of the main appeals of visiting an optical store. However, during these challenging times, putting a display frame on your face is a shocking notion to a lot of people." With this experience, Clearly is setting itself apart as the first retailer in Canada to offer in-store Virtual Try On. Each pair of glasses in the store is equipped with a QR code, which can be scanned with a mobile device to virtually try out the frames and discover more information.
Image Credit: Clearly
Trend Themes
1. Virtual Try-on Technology - The adoption of virtual try-on technology is becoming essential for consumers to interact with products.
2. Safe Shopping Experience - The implementation of safe shopping experiences is a key factor for retailers post-pandemic.
3. QR Code Integration - QR codes are being utilized to enhance the virtual try-on experience for customers.
Industry Implications
1. Eyewear Retail - Eyewear retailers can leverage virtual try-on technology to provide a unique and safe shopping experience.
2. Optical Store - Optical stores can differentiate themselves by offering in-store virtual try-on capabilities.
3. Mobile Technology - The integration of QR codes with virtual try-on technology creates opportunities in the mobile technology industry.
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