Brands are launching special event kits for consumers to enjoy at home
Trend - The government-imposed COVID-19 restrictions have made it nearly impossible to host events in person—whether that be parties, conferences, pop-ups, employee dinners, and so on. To address this, brands are responding with specially curated kits that are sent either to one's house or available online.
Insight - The COVID-19 pandemic has forced many consumers to be mindful of their social interactions and as a result, many are keeping their distance from big gatherings. As time goes on, the desire for entertainment increases and causes individuals to look for ways to engage in experiences that bring people together—whether that be birthday parties, special events, or something else. Keeping mindful of the still existing threat of COVID-19, individuals in this space continue to emphasize the need for health and safety through physical distancing.
Insight - The COVID-19 pandemic has forced many consumers to be mindful of their social interactions and as a result, many are keeping their distance from big gatherings. As time goes on, the desire for entertainment increases and causes individuals to look for ways to engage in experiences that bring people together—whether that be birthday parties, special events, or something else. Keeping mindful of the still existing threat of COVID-19, individuals in this space continue to emphasize the need for health and safety through physical distancing.
Workshop Question - How might your brand answer the need for entertainment in a way that is compliant with the current climate?
Trend Themes
1. Experiential Kits - The pandemic has challenged in-person events and pushed brands to launch specially curated kits, sparking the need for elevated at-home entertainment.
2. Curated Digital Event Kits - The demand for virtual social gatherings increased during the pandemic, leading KikiKit and other service providers to offer customized experiences over virtual platforms.
3. DIY Micro Festival Kits - The pandemic has limited social engagement opportunities, and people are looking for ways to connect with their communities, leading to festivals-in-a-box concepts like Lantern Company's DIY kit.
Industry Implications
1. Entertainment - Companies can launch unique and innovative experiential kits for customers who are seeking to elevate their at-home entertainment experience.
2. Food and Beverage - Businesses can offer unique zero-waste food and beverage experiences like Pinch's Parcel to help clients take a fresh approach towards their home entertaining needs.
3. Marketing and Advertising - Marketing and advertising agencies can facilitate creative and inspiring at-home events that promote brands or products while adhering to the physical distancing guidelines.
4 Featured, 30 Examples:
61,000 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
