Brands are launching products that empower children to be more responsible
Trend - Brands and designers are attempting to encourage children by teaching them manners and accountability. This comes in the form of products that track routines and chores, as well as sophisticated designs that are kid-friendly in functionality but boast grown-up aesthetics.
Insight - The government-imposed COVID-19 restrictions have caused many families to remain at home and in order to maintain peace, consumers are looking for ways to keep each other accountable in the house. This is especially pronounced within the child-parent relationship and adults are taking advantage of this time at home. They are engaging their kids in various activities that contribute to the child's overall character, whether it be pertaining to responsibility and maturity or simply something enriching like a new skill.
Insight - The government-imposed COVID-19 restrictions have caused many families to remain at home and in order to maintain peace, consumers are looking for ways to keep each other accountable in the house. This is especially pronounced within the child-parent relationship and adults are taking advantage of this time at home. They are engaging their kids in various activities that contribute to the child's overall character, whether it be pertaining to responsibility and maturity or simply something enriching like a new skill.
Workshop Question - How can your product/service be revamped to serve families?
Trend Themes
1. Kid Responsibility - Brands are launching products that promote responsibility in children, through the use of innovative features in their products.
2. Child-friendly Cooking - Chefs and cooking educators are creating cooking tutorials specifically for children that feature vegan and plant-based meals that are simple and easy to prepare.
3. Customized Activity Schedules - Designers are creating watches and charts that help children follow daily routines in a more organized way, with features that cater to their specific needs.
Industry Implications
1. Parenting Industry - The parenting industry can utilize these trends to create and launch products that cater to raising responsible children.
2. Education Industry - The education industry can create programs that teach children important life skills, such as cooking and meal prep, as well as how to follow a routine.
3. Child-specific Houseware Industry - The houseware industry can create child-specific furniture and dining products that are functional, practical, and aesthetically pleasing, that signal to children they are equals in the family.
4 Featured, 36 Examples:
92,270 Total Clicks
Date Range:
Nov 19 — Sep 20
Trending:
Warm
Consumer Insight Topics:
