Cosmetics brands are opting to use natural pigments derived from plants
Trend - Mainstream brands in the cosmetic space are launching beauty products that use natural pigments derived from plants as opposed to synthetic alternatives. These cosmetic products highlight their naturally-derived ingredients as well as the benefits that come with using healthier, "cleaner" beauty products.
Insight - Consumers with a greater knowledge of the "wellness" movement are demanding increased transparency in the products they purchase. These consumers want to know what ingredients are being used in their products, with a preference for natural ingredients. This stems from a desire to stray away from synthetic alternatives as consumers view these ingredients are more dangerous and view natural ingredients as more trustworthy.
Insight - Consumers with a greater knowledge of the "wellness" movement are demanding increased transparency in the products they purchase. These consumers want to know what ingredients are being used in their products, with a preference for natural ingredients. This stems from a desire to stray away from synthetic alternatives as consumers view these ingredients are more dangerous and view natural ingredients as more trustworthy.
Workshop Question - How can your brand cater its products and services to the growing clean beauty movement?
Trend Themes
1. Natural Pigments - Mainstream brands in the cosmetic space are developing natural beauty products that use pigments derived from plants as opposed to synthetic alternatives.
2. Clean Beauty - Consumers with greater knowledge of the wellness movement are demanding increased transparency and natural ingredients in cosmetics products.
3. Sustainable Beauty - Brands are creating new products that focus on environmentally friendly and sustainable ingredients and production processes.
Industry Implications
1. Beauty and Cosmetics - The beauty industry is shifting towards more natural and sustainable products with an increased focus on transparency and clean beauty.
2. Food Waste Management - Innovative technologies are being developed to manage food waste and turn it into usable products such as natural pigments.
3. Sustainable Packaging - As consumers demand more sustainable and environmentally friendly products, packaging companies are developing new sustainable packaging options for cosmetics and beauty products.
