The EGONLab Men's Spring 2021 Was Set in an Expressive Backdrop
The style lookbook for fashion label EGONLab's 2021 men's spring wear collection is out and when making its debut on the catwalk, designers Florentin Glémarec and Kévin Nompeix made sure to thoroughly reference the current climate or the feelings that it has conjured in people. The silhouettes from the capsule were modern and decisively constructed. The EGONLab line was presented via an online film—a mode of presentation that is compliant with the lifestyle and business restrictions due to COVID-19.
The models walked down and various digitally generated backdrops caught the audience's attention—from "blobs of volcanic rock" to "smashed cars and rubble." EGONLab's creative direction truly hits a nerve in the current Zeitgeist, combining the anxiety and frustration that have accumulated during COVID-19 and the contemporary consumer's love for dystopian narratives.
Image Credit: Youtube @EGONlab
The models walked down and various digitally generated backdrops caught the audience's attention—from "blobs of volcanic rock" to "smashed cars and rubble." EGONLab's creative direction truly hits a nerve in the current Zeitgeist, combining the anxiety and frustration that have accumulated during COVID-19 and the contemporary consumer's love for dystopian narratives.
Image Credit: Youtube @EGONlab
Trend Themes
1. Dystopian Fashion - Opportunity for fashion brands to incorporate dystopian themes and designs into their collections, tapping into the current climate
2. Digital Runway - Potential for fashion shows to be held entirely online, offering a solution to the restrictions imposed by COVID-19 and allowing for creative backdrops
3. Expressive Silhouettes - Demand for modern and decisively constructed fashion pieces that express the emotions and experiences of consumers during the pandemic
Industry Implications
1. Fashion - Fashion brands can embrace dystopian aesthetics and innovative presentation formats to capture the current Zeitgeist
2. Technology - Technological advancements in augmented reality and digital backdrops can revolutionize the way fashion shows are presented and experienced online
3. Entertainment - Opportunity for collaborations between fashion designers and filmmakers to create visually captivating and emotionally resonant fashion films that reflect the current climate
3.5
Score
Popularity
Activity
Freshness
