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Inflatable Wear

Fashion designers are launching inflatable garments for consumers to wear

Trend - The inflatable aesthetic has been explored as a concept by fashion designers on the runway floor. Now, brands are launching consumer-focused wearable garments, with inflatable functionalities that capture attention with a unique appeal or a special functionality.

Insight - Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.
Workshop Question - How might your brand appeal to consumer's interest in novelty?
Trend Themes
1. Inflatable Fashion - Inflatable garments with unique styles and functionalities are capturing attention in the fashion industry, providing opportunities for self-expression.
2. Customizable Wearables - Fashion brands are launching wearable garments that can be customized by wearers to suit their needs, providing opportunities for innovation in smart and interactive clothing.
3. Personal Space Protection - Wearable innovations that create a barrier between the wearer and their surroundings, such as inflatable jackets, are becoming popular solutions for consumers seeking personal space in crowded environments.
Industry Implications
1. Fashion - Inflatable fashion is creating opportunities for unique self-expression in the clothing industry.
2. Technology - Customizable wearables are creating opportunities for innovation in the tech industry, with advancements in smart clothing and interactive garments.
3. Travel and Hospitality - Personal space protection innovations like inflatable jackets are becoming popular solutions for consumers in crowded environments, providing opportunities for innovation in the travel and hospitality industry.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
114,851 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
V. Hot

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