Fashion designers are launching inflatable garments for consumers to wear
Trend - The inflatable aesthetic has been explored as a concept by fashion designers on the runway floor. Now, brands are launching consumer-focused wearable garments, with inflatable functionalities that capture attention with a unique appeal or a special functionality.
Insight - Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.
Insight - Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.
Workshop Question - How might your brand appeal to consumer's interest in novelty?
Trend Themes
1. Inflatable Fashion - Inflatable garments with unique styles and functionalities are capturing attention in the fashion industry, providing opportunities for self-expression.
2. Customizable Wearables - Fashion brands are launching wearable garments that can be customized by wearers to suit their needs, providing opportunities for innovation in smart and interactive clothing.
3. Personal Space Protection - Wearable innovations that create a barrier between the wearer and their surroundings, such as inflatable jackets, are becoming popular solutions for consumers seeking personal space in crowded environments.
Industry Implications
1. Fashion - Inflatable fashion is creating opportunities for unique self-expression in the clothing industry.
2. Technology - Customizable wearables are creating opportunities for innovation in the tech industry, with advancements in smart clothing and interactive garments.
3. Travel and Hospitality - Personal space protection innovations like inflatable jackets are becoming popular solutions for consumers in crowded environments, providing opportunities for innovation in the travel and hospitality industry.
4 Featured, 31 Examples:
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Date Range:
Apr 20 — Sep 20
Trending:
V. Hot
Consumer Insight Topics:
