These New Rowntree’s Gummies are Non-HFSS
Michael Hemsworth — January 25, 2023 — Lifestyle
References: rowntrees & talkingretail
Reduced sugar products continue to be part of a wider shift towards healthier indulgences, which is seeing brands all varieties get involved with products like these Rowntree’s gummies.
The products are arriving in the UK and are all non-HFSS to make them a healthier option for shoppers to pick up when looking to enjoy a candy treat. The products include the Berry Hearts, Safari Mix, Gummy Bears and Jelly Snakes, which are each being launched in 115-gram packs priced at £1.35 each.
Brand Manager Hannah Boyle spoke on the new non-HFSS Rowntree’s gummies saying, "Like all of Rowntree’s products, the new Rowntree’s range has no artificial colours, flavours or preservatives. We’ve gone one step further with the new range, offering shoppers a yummy, more permissible treat with 30% less sugar that is also non-HFSS compliant."
The products are arriving in the UK and are all non-HFSS to make them a healthier option for shoppers to pick up when looking to enjoy a candy treat. The products include the Berry Hearts, Safari Mix, Gummy Bears and Jelly Snakes, which are each being launched in 115-gram packs priced at £1.35 each.
Brand Manager Hannah Boyle spoke on the new non-HFSS Rowntree’s gummies saying, "Like all of Rowntree’s products, the new Rowntree’s range has no artificial colours, flavours or preservatives. We’ve gone one step further with the new range, offering shoppers a yummy, more permissible treat with 30% less sugar that is also non-HFSS compliant."
Trend Themes
1. Reduced Sugar Candies - Reduced sugar products continue to gain popularity as consumers shift towards healthier indulgences, presenting an opportunity for brands to innovate in the candy market by offering low-sugar options.
2. Non-hfss Compliant Products - With non-HFSS compliant products becoming increasingly common, there is an opportunity for brands to develop healthier options that meet regulatory guidelines while still satisfying consumer demand for tasty treats.
3. Clean Label Products - As consumers become more health-conscious and demand for clean label products increases, there is an opportunity to develop candy products with no artificial colors, flavors, or preservatives and market them as a healthier choice.
Industry Implications
1. Confectionery - As demand for healthier candy options grows, the confectionery industry can capture this opportunity by developing reduced-sugar and non-HFSS compliant products to cater to health-conscious consumers.
2. Food and Beverage - Reduced-sugar and non-HFSS compliant products can also be extended to other food and beverage categories, such as snacks, bakery, and beverages, to tap into the growing demand for healthier options.
3. Retail - Retailers can develop their private label candy brands with reduced-sugar and non-HFSS compliant products to offer healthier choices to their customers and differentiate themselves from competitors.
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