O Positiv Launches First Gummy Vitamins For Menopause
Grace Mahas — January 18, 2023 — Lifestyle
References: opositiv
Women’s wellness brand O Positiv recently expanded its portfolio with the launch of the new PMS gummy vitamin. After the success of their hormone-free menopause relief supplement last year, the brand is expanding offerings in the category with their new MENO Gummies.
Following their mother's unfavorable experience with hormone therapy treatments for menopause, O Positiv Co-Founders Brianna and Bobby Bitton developed MENO. After noticing a lack of natural options for women on the market, they developed a safe, multi-relief supplement for women.
The first to market gummy vitamins for menopause relief have a science-backed formula which includes key ingredients such as, Ashwagandha, Black Cohosh, Chasteberry, and Vitamin B6 + D3. Together, these natural sources work to help combat common menopause symptoms including hot flashes, night sweets, mood swings, and lack of sex drive.
Following their mother's unfavorable experience with hormone therapy treatments for menopause, O Positiv Co-Founders Brianna and Bobby Bitton developed MENO. After noticing a lack of natural options for women on the market, they developed a safe, multi-relief supplement for women.
The first to market gummy vitamins for menopause relief have a science-backed formula which includes key ingredients such as, Ashwagandha, Black Cohosh, Chasteberry, and Vitamin B6 + D3. Together, these natural sources work to help combat common menopause symptoms including hot flashes, night sweets, mood swings, and lack of sex drive.
Trend Themes
1. Natural Supplements for Women's Health - The success of O Positiv's hormone-free menopause relief supplement and PMS gummy vitamins highlights the demand for natural supplements to address women's health concerns.
2. Gummy Vitamins for Targeted Health Concerns - The launch of O Positiv's MENO Gummies introduces the trend of gummy vitamins that target specific health concerns.
3. Science-backed Formulas for Holistic Health - The science-backed formula of O Positiv's menopause relief gummies demonstrates the growing trend of consumers seeking natural and holistic options for their health needs.
Industry Implications
1. Health and Wellness Industry - The success of O Positiv's supplements highlights opportunities for companies operating in the health and wellness industry to develop natural and targeted supplements for women's health.
2. Pharmaceutical Industry - The trend towards natural and safe supplements may disrupt the traditional pharmaceutical industry as more consumers seek alternative treatments.
3. Food and Beverage Industry - The popularity of gummy vitamins presents opportunities for companies in the food and beverage industry to expand into the supplements market.
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