Om Mushroom Superfood Morning Energy Blend is Energizing
Michael Hemsworth — October 30, 2021 — Marketing
References: ommushrooms & foodbev
The Om Mushroom Superfood Morning Energy Blend is a product for consumers seeking out a way to boost their energy levels without having to reach for a cup of coffee or an energy drink. The blend is achieved using two species of cordyceps along with vitamin D2 from the agaricus bisporous to help support energy, vitality and even mood. Each of the single-serve sachets contain less than 30-calories with one-gram of sugar and no added sweeteners, artificial colors or flavors.
CEO of Om Mushroom Superfood Jan Hall spoke on the Om Mushroom Superfood Morning Energy Blend saying, "Morning Energy Blend gave us a natural opportunity to expand beyond our core line of beloved functional mushroom coffees and teas, and offer consumers a beverage that would leave them energized but without caffeine jitters. We always strive to meet people where they are, and work really hard to develop products that they actually want and can easily fit into their daily routines. We know that consumers are looking for sustainable options and products with clean, functional ingredient panels now more than ever, and we can’t wait to introduce them to Morning Energy Blend.”
CEO of Om Mushroom Superfood Jan Hall spoke on the Om Mushroom Superfood Morning Energy Blend saying, "Morning Energy Blend gave us a natural opportunity to expand beyond our core line of beloved functional mushroom coffees and teas, and offer consumers a beverage that would leave them energized but without caffeine jitters. We always strive to meet people where they are, and work really hard to develop products that they actually want and can easily fit into their daily routines. We know that consumers are looking for sustainable options and products with clean, functional ingredient panels now more than ever, and we can’t wait to introduce them to Morning Energy Blend.”
Trend Themes
1. Mushroom-based Energy Products - Companies can innovate using mushroom-based ingredients to produce energy-boosting drinks as a new caffeine alternative.
2. Clean Energy Drinks - Bringing clean, functional ingredient panels in energy drinks can disrupt traditional caffeinated beverage markets.
3. Functional Beverages - Introducing functional properties into beverages beyond traditional energy drinks provides an opportunity to reach a wider audience of health-conscious consumers.
Industry Implications
1. Beverage Industry - Opportunities exist for beverage companies to expand their product lines and appeal to consumers seeking clean, energy-boosting drinks without caffeine and artificial sweeteners.
2. Natural Food Industry - Green, healthy, and sustainable products are entering an age of widespread appeal drawing the attention of a growing community of conscious consumers.
3. Health and Wellness Industry - Mushroom-powered products contribute to the growth and innovation of the functional food sector, which is expected to grow as interest and awareness around personal wellness continue to rise.
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