Beets are the Hero Ingredient in POSSIBLE's Pre-Workout Powder
Laura McQuarrie — May 24, 2023 — Lifestyle
References: mypossible & prnewswire
The POSSIBLE Strawberry Beet Pre-Workout powder is a plant-based nutrition product to energize athletes and fitness enthusiasts, support mental focus and help them perform at their best. This convenient new pre-workout powder is packages in single-serve stick packs for ease of use, and it shares potent ingredients like caffeine derived from green tea extract, antioxidant-packed camu camu, quinoa sprouts and the brand's hero ingredient, beets. This clean berry-beet powder also incorporates two of history's most revered mushrooms, cordyceps and chaga, in its Mushroom Blend.
By emphasizing superfood attributes, brands are altering the perception of beetroots and incorporating them into a range of formats like powders and endurance drinks. This shift not only highlights the nutritional value and health benefits of beetroots but also provides consumers with convenient and versatile options to incorporate this nutrient-rich ingredient into their daily routines, catering to diverse preferences and lifestyles.
By emphasizing superfood attributes, brands are altering the perception of beetroots and incorporating them into a range of formats like powders and endurance drinks. This shift not only highlights the nutritional value and health benefits of beetroots but also provides consumers with convenient and versatile options to incorporate this nutrient-rich ingredient into their daily routines, catering to diverse preferences and lifestyles.
Trend Themes
1. Superfood Powders - Brands are leveraging superfood attributes to create nutrient-rich powders that offer consumers convenient and versatile options to incorporate healthy ingredients into their daily routines.
2. Plant-based Nutrition - Brands are using plant-based ingredients to create nutrition products that cater to the growing demand for vegan and vegetarian options in the market.
3. Mushroom Blends - Brands are incorporating mushroom blends into their products to offer consumers the benefits of adaptogenic and medicinal mushrooms in a convenient and easy-to-use format.
Industry Implications
1. Sports Nutrition - The use of plant-based and superfood ingredients in sports nutrition products offers opportunities for brands to cater to health-conscious athletes and fitness enthusiasts who seek clean and natural energy sources.
2. Functional Beverages - The use of beetroot, mushroom blends and other superfoods in functional beverages offers opportunities for brands to tap into the growing demand for on-the-go, plant-based and natural products that support a healthy lifestyle.
3. Supplements - The use of nutrient-rich ingredients like beetroot, superfood powders and mushroom blends in supplements offers opportunities for brands to create innovative products that cater to the diverse preferences and lifestyles of consumers.
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