Ceramides are incorporated into facial cleansers to protect the skin
Trend - Ceramides are increasingly popular, particularly in moisturizers, for their ability to moisturize and protect the skin's barrier. Now, brands are incorporating them into facial cleansers to enhance their ability to moisturize instead of strip the skin.
Insight - The popularity of the skincare industry has resulted in the average consumer having a much more scientific knowledge of ingredients and product efficacy than they did in the past. Brands who leverage this knowledge and highlight target ingredients will continue to be popular in the cosmetics space.
Insight - The popularity of the skincare industry has resulted in the average consumer having a much more scientific knowledge of ingredients and product efficacy than they did in the past. Brands who leverage this knowledge and highlight target ingredients will continue to be popular in the cosmetics space.
Workshop Question - How is your brand catering to the more informed consumer?
Trend Themes
1. Incorporation of Ceramides in Cleansers - The trend of incorporating ceramides in facial cleansers to protect the skin's barrier against harsh cleansing.
2. Clean and Vegan Skincare - The trend of increasing demand for clean, vegan and dermatologist-recommended skincare products.
3. Ph-focused Hydrating Cleansers - The trend of producing pH-balanced cleansers which restore skin's natural moisture and hydration.
Industry Implications
1. Skincare Industry - The growing significance of the skincare industry calls for the development of products that cater to consumers looking for specific ingredients and functions.
2. Beauty and Cosmetics Industry - The beauty and cosmetics industry can benefit from using more natural ingredients and gentler formulas that are both effective and sustainable.
3. Sustainability Industry - The focus on using recyclable and sustainable packaging is becoming more important as consumers become increasingly eco-conscious.
