Branded Packaging Makes Bubble Wrap Passe
Elsa Blaine — January 24, 2009 — Eco
References: yankodesign & trendsnow.net
This packaging innovation could make bubble wrap a thing of the past. The punched cardboard, which replicates the star-shaped pattern made famous by Louis Vuitton, provides similar protection by creating a buffer around the item you want to keep safe from banging about.
The cool thing is that the “Paper Wrap” can be made from recycled cardboard and is in turn recyclable itself, unlike plastic bubble wrap.
I know it’s not nearly as fun as popping the plastic spheres, but looking at earth-friendly packaging alternatives like this one designed by Wonjae Lee, Sunkyu Kim and Sangjun Hahn is always a good thing.
The cool thing is that the “Paper Wrap” can be made from recycled cardboard and is in turn recyclable itself, unlike plastic bubble wrap.
I know it’s not nearly as fun as popping the plastic spheres, but looking at earth-friendly packaging alternatives like this one designed by Wonjae Lee, Sunkyu Kim and Sangjun Hahn is always a good thing.
Trend Themes
1. Sustainable Packaging - This Louis Vuitton-inspired cardboard packaging offers a sustainable alternative to plastic bubble wrap and provides opportunities for eco-friendly packaging innovations.
2. Branded Protective Packaging - The use of punched cardboard with a Louis Vuitton-inspired pattern provides a unique form of branded protection for products, opening up opportunities for similar branding innovations.
3. Recyclable Packaging - The Paper Wrap made from recycled cardboard is itself recyclable, highlighting the trend of environmentally friendly packaging solutions.
Industry Implications
1. E-commerce - E-commerce companies can utilize the branded protective packaging trend to enhance their product presentation and create a memorable customer experience.
2. Retail - Retailers can adopt the sustainable packaging trend to appeal to eco-conscious consumers and differentiate themselves in the market.
3. Packaging Manufacturing - The rise of recyclable packaging provides a disruptive innovation opportunity for packaging manufacturers to develop eco-friendly materials and technologies.
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