Louis Vuitton Opts for Illustrated Accessory Advertisements for 2009
Shelby Lee Walsh — June 11, 2009 — Marketing
References: theessentialist.blogspot
Louis Vuitton decided to take the road less traveled and opted for a model-less accessory ad campaign for 2009. While other brands (as well as Louis Vuitton) have chosen beautiful faces and figures to push their product on prospective customers, this year they're relying solely on the products themselves.
With nothing but an illustration of a silhouetted woman and the product by her side, these ads showcase Louis Vuitton’s accessories as the focal point instead of the same old models looking super slim and sexy.
This campaign gets my approval!
With nothing but an illustration of a silhouetted woman and the product by her side, these ads showcase Louis Vuitton’s accessories as the focal point instead of the same old models looking super slim and sexy.
This campaign gets my approval!
Trend Themes
1. Model-less Advertising - The trend of using illustrations instead of models in fashion advertising creates an opportunity for disruptive innovation in the fashion industry.
2. Focusing on Product Showcase - The trend of emphasizing the products themselves in advertisements rather than traditional model-centric approaches offers disruptive innovation opportunities for brands looking to stand out in the fashion industry.
3. Silhouette Style - The trend of using silhouettes in fashion advertising presents disruptive innovation opportunities for brands to showcase their products in a unique and visually appealing way.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the trend of model-less advertising to create innovative and attention-grabbing campaigns.
2. Illustration Industry - The illustration industry can capitalize on the trend of using illustrations in fashion advertising by offering their services to brands looking for a fresh and distinctive visual style.
3. Advertising Industry - The advertising industry can explore the trend of focusing on product showcase to develop disruptive marketing strategies that redefine traditional approaches and drive customer engagement.
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