£1000 Limited Edition BlackBerry Bold from Selfridges
References: pocket-lint
If you've always wanted a canary yellow mobile phone, the Selfridges BlackBerry Bold will finally make your dream come true... but it'll cost you. The £1000 (about $1,500 U.S.) limited edition Selfridges BlackBerry Bold sounds like the type of gadget that would be hard to sell, especially with the global economic crisis, but the UK department store says they've already sold 60% of them. Oh, but I should mention only 10 were made.
Maybe the appeal lies in wanting to match the ubiquity of the bright yellow rain jackets the London rain prompts this time of year, but somehow, I'm inclined to think these vibrant mobiles are meant to make a statement of affluence. After all, anti-recession statements are almost as popular as openly credit crunched fashion.
"Clearly not affected by the recession, the six proud owners of numbers 1,2,3,7,8, and 10 get the Pantone 109 yellow backed handset complete with yellow number buttons and a certificate of authenticity in a black, and of course yellow, box," Pocket Lint says.
The bright yellow Selfridges BlackBerry Bold is part of the store's 100th anniversary celebrations.
Maybe the appeal lies in wanting to match the ubiquity of the bright yellow rain jackets the London rain prompts this time of year, but somehow, I'm inclined to think these vibrant mobiles are meant to make a statement of affluence. After all, anti-recession statements are almost as popular as openly credit crunched fashion.
"Clearly not affected by the recession, the six proud owners of numbers 1,2,3,7,8, and 10 get the Pantone 109 yellow backed handset complete with yellow number buttons and a certificate of authenticity in a black, and of course yellow, box," Pocket Lint says.
The bright yellow Selfridges BlackBerry Bold is part of the store's 100th anniversary celebrations.
Trend Themes
1. Luxury Tech - Creating limited edition, high-end tech products for niche markets can generate buzz and revenue for luxury brands.
2. Color as a Feature - Designing a product with bold and visually appealing colors can differentiate it from competitors and increase its appeal to consumers.
3. Exclusive Collections - Creating limited edition collections with unique designs and features can create a sense of exclusivity and urgency among consumers, driving sales.
Industry Implications
1. Luxury Goods - Luxury brands can leverage their exclusivity and reputation to create high-end tech products for niche markets.
2. Mobile Devices - Tech companies can differentiate their products by incorporating unique design features such as bold colors or limited edition collections.
3. Retail - Retailers can collaborate with luxury brands to create exclusive tech products and collections, driving foot traffic and sales in-store.
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