Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,375 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,224 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,224 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,375 cutting edge ideas.

Brandaptation (UPDATE)

Expanding products into (often unrelated) markets for lifestyle integration

Implications - Companies are recognizing that more consumers want to be associated with brands so are expanding their lines to encompass products outside their traditional offerings. People are gravitating to products that help them reflect their brand loyalty and the lifestyles associated with those lines.
Trend Themes
1. Brand Extension - Expanding product lines to encompass products outside their traditional offerings in order to capitalize on brand loyalty.
2. Unconventional Product Collisions - By colliding two unconventional products, companies captivate consumers who are looking to try unique blends.
3. Branded Partnerships - Collaborating with other brands to create unique experiences and merchandise for loyal customers.
Industry Implications
1. Food & Beverage - Incorporating food and beverage into lifestyle merchandise to create unique offerings.
2. Fashion - Brands teaming up with designers to create limited edition merchandise and experiences.
3. Hospitality - Creating branded experiences for guests in hotels and other spaces.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 62 Examples:
1,542,960 Total Clicks
Date Range:
Jul 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Beer Knit Sweaters
Beer Knit Sweaters
AJ Fosik Rescues Vintage Beer Label Knitted Sweaters
Just when you thought knitted sweaters couldn’t get any better, AJ Fosik showcases his unique collection of knitted beer sweaters. The only thing that would make me happier than browsing through these… MORE
Boozed-Up Bus Shelters
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
Located on popular corners around the city of Toronto are these Coors Light beer can bus shelters. Every detail was considered in this unique advertisement. The Coors Light cans appear to be packed in… MORE
Sneaker-Branded Showers
Sneaker-Branded Showers
Hideki Kawata's Puma Smart Bathroom Designs Bring Tech to the Tub
A good shower and faucet are an athlete’s best friends, and Hideki Kawata’s Puma Smart shower and faucet cater to these needs in a technologically-advanced way. For the shower, an electronic interface… MORE
Beer-Branded Skate Decks
Beer-Branded Skate Decks
Steam Whistle's Stellar ‘Design a Deck' Competition
Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called ‘The Baitshop’ to show off some of the… MORE
Denim-Branded Hotels
Denim-Branded Hotels
Ace Hotel and Levi's Team for Suite 501
Urban chic hotel Ace Hotel in Palm Springs has teamed up with infamous denim brand Levi’s for a special branded room, Suite 501. According to HighSnobiety.com, the room is "intended to feel as comfortable… MORE
Icon-Branded Streetwear
Icon-Branded Streetwear
Swagger Uses Coca-Cola to Sell Gear
The idea of 'selling out' has always been a hot topic among hot underground collectives; the idea of taking money to help advertise corporations is often viewed with contempt. It is interesting that Japanese… MORE
Branded Collectible Bears
Branded Collectible Bears
Nike x Medicom Toy Playground Design Bearbrick Vol. 1 Covered In Logos
To reward lucky contestants and voters of their Playground Design Project, Nike Japan is giving away a special edition Medicom Toy Bearbrick. Made out of a fun chartreuse color, this special edition Medicom… MORE
Liquor-Branded Lip Balm
Liquor-Branded Lip Balm
Malin + Goetz Team Up With 10 Cane for Mojito-Flavored Gloss
Malin + Goetz have recently teamed up with 10 Cane Rum to produce a new rum flavored lip balm. This mojito lip moisturizer provides nourishment while also giving your lips a tasty mojito treat. Don’t… MORE

Related Examples

play_circle_filledSkateboarder Artography
Skateboarder Artography
Harold Hunter Captures Park Boarders Through the Lens
84 Innovations Skateboarders Can't Resist
84 Innovations Skateboarders Can't Resist
From Tetris Skateboarding to Monster Movie Decks
Liberating Skate Decks
Liberating Skate Decks
'We R Free' Skateboards Come Equipped With Arcadian Graphics
13 Stellar Skate Shoes
13 Stellar Skate Shoes
Vans Kickflips It, From Theological Sneakers to Satanic Rock Shoes
Bad Boy Boarder Kicks
Bad Boy Boarder Kicks
Adidas Skateboarding October 2009 Collection is Perfect for Skaters
Resentful Skateboards
Resentful Skateboards
Mighty Healthy Fall 2009 Skate Decks Feature Plenty of Animosity
play_circle_filledNeon Tetris Skateboarding
Neon Tetris Skateboarding
36 Skateboarders Give Ultimate Game Boy Icon Tribute
Celebrity-Inspired Skateboards
Celebrity-Inspired Skateboards
Natalie Portman is Muse for Mykim Dang's Deck Sketches
Regional Meanvertising
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
Fruit Loop Fashion
Fruit Loop Fashion
Swagger Adds Some Style to Breakfast Cereals
60s Beer Ad Revivals
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
Art Gallery Hotels
Art Gallery Hotels
The LALALA Arthotel Features Rooms by 7 Different Artists
Singing Disco Showers
Singing Disco Showers
Retro-Chic Butlins Ocean Hotel Features a Fun Party Vibe
Sky Line Skateboards
Sky Line Skateboards
ZooYork Decks Represent NYC in ‘Sky High' Series
Classy Beer Taps
Classy Beer Taps
A Casual Drink, Fresh From the Tap With the ‘Beertender'
$19 Hotel Suites
$19 Hotel Suites
San Diego's Rancho Bernardo Inn Offers a Killer Alternative to Camping
Forestry Inns
Forestry Inns
WISA Wooden Design Hotel is Made From Native Finnish Wood
Shot-Infused Beer
Shot-Infused Beer
Loaded Coronas Make a Great Time Saver's Drink for Late Joiners
Football Stadium Hotels
Football Stadium Hotels
LateRooms.com Lets Manchester United Fans Sleep in ‘GreatRooms’
Crocheted Cartoons
Crocheted Cartoons
The Mario Raccoon Rug is Knitted to Perfection
Graffiti Bears
Graffiti Bears
Bearbrick Specials By Toki Doki and Jimmy Liao for the Taipei Toy Festival 2009
Mutant Mammal Toys
Mutant Mammal Toys
The Paw! Vinyl Statue from Coarsetoys at San Diego Comic Con
Smokin' Bunny Accessories
Smokin' Bunny Accessories
Tarina Tarantino and Kidrobot Team Up for Quirky Line
Ecosystem Showers
Ecosystem Showers
Jun Yasumoto's Phyto-Purification Bathroom Filters & Recycles Water
Bicycle Pod Showers
Bicycle Pod Showers
'Green Pod' Solar Powered Bike Lockers and Storage
Beer Can Simulators
Beer Can Simulators
The Mugen Can Lets You Enjoy Cracking a Cold One Without Drinking
Whimsical Fruit Hats
Whimsical Fruit Hats
Boston Beanie Knits Mouthwatering Hats From Organic Cotton
Creepy Knit Creations
Creepy Knit Creations
Psychotic Handcrafted Objects are Maniacally Morbid
Adjustable Showers -  Sunghoon Mun's Concept Offers Tailor-Made Grooming
Adjustable Showers -  Sunghoon Mun's Concept Offers Tailor-Made Grooming
Leaf-Inspired Showers
Leaf-Inspired Showers
Ultra-Modern Enclosures by Mastella of Italy
34 Innovative Showers
34 Innovative Showers
From Disco Shower Doors to Waterfall Shower Heads
Extraterrestrial Plushies
Extraterrestrial Plushies
Stuffed Meerkat ‘Star Trek' Characters by NiftyKnits
56 Bold Bathroom Decor Ideas
56 Bold Bathroom Decor Ideas
From Luxurious Fixtures to Bloody Shower Curtains
Neat Knit Norwegian Dolls
Neat Knit Norwegian Dolls
Scandinavian Home Decor Crafts By Ravenhill
Knitted Roller Skates
Knitted Roller Skates
Faux Athletic Baby Feet Accessories By Allkindsofstuff
Oriental Art Deco Architecture
Oriental Art Deco Architecture
Shanghai's Historical Peace Hotel Ready to Reopen
play_circle_filledRecession Worthy Hotels
Recession Worthy Hotels
The Ace Hotel in NYC Offers Bunkbed Rooms Starting at $99
Waterfall Shower Heads
Waterfall Shower Heads
Aqua Duetto by Jalco Mimics Nature
25 Nifty Knitted Innovations
25 Nifty Knitted Innovations
From Gigantic Rabbits to Wool Jewelry
Oversized Knitted Walls
Oversized Knitted Walls
Brastemp Fabric Freshener Ads Reveal Hidden Odors
Sci-Fi Knitting
Sci-Fi Knitting
Star Wars Crafts Take DIY Art To A Gallery Far, Far Away
Disco Shower Doors
Disco Shower Doors
Color-Changing LED Cromobox Bathroom Fixtures by Antonio Lupi
Cult Toy Store Expansions
Cult Toy Store Expansions
Kidrobot Storms UK With ‘Ye Olde English Dunny' Series
Interactive Chocolate Ads
Interactive Chocolate Ads
Cadbury Touchscreen Bus Shelter Game
Making Smoking ‘Cute'
Making Smoking ‘Cute'
Frank Kozik's Smoking Labbits Feature Lots of Cigarettes
play_circle_filledBeards as Christmas Metaphors
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
From DJs to Designer Toys
From DJs to Designer Toys
Daft Punk's Newest Vinyl
Paper Napkin Art
Paper Napkin Art
Bus Shelter Coffee Ads
play_circle_filledAlcoholic Energy Drink Controversy
Alcoholic Energy Drink Controversy
MillerCoors Sued for Sparks
play_circle_filledHip Hop Dating Parodies
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
$1 Million Get-Aways
$1 Million Get-Aways
Emirates Palace Hotel
Caffeinated Lip Balm
Caffeinated Lip Balm
Spazz Sticks
play_circle_filledScandalously Provocative Soda Campaigns
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
play_circle_filledMolecular Mixology
Molecular Mixology
Mojitos With Orbs of Mint
Eccentric Soda Fashion
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
Castle & Palace Hotels
Castle & Palace Hotels
Global Fairytale Escapes
$4 Million Space Hotel
$4 Million Space Hotel
Galactic Suite To Open In 2012
Coca Cola Beauty Tea
Coca Cola Beauty Tea
Nutraceutical Products Set To Take Off
Cosmetic Soft Drinks
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
Diet Coke Plus
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
Lip Stick Mobile Phone
Lip Stick Mobile Phone
The Phone that Thinks it's a Lippy
Coca Cola Threats to Quit Schools
Coca Cola Threats to Quit Schools