Tweens and teens seek more grown-up innovations
Implications - The desires of today’s tweens and teens are beginning to mirror that of adults as they express urgency to adopt grown-up activities, fashions and lifestyle values earlier than ever. Their embrace of new technology and exposure to media and the web has sparked curiosity for products and services typically targeted at older generations.
Trend Themes
1. Preteen/adult Fashion Influence - The trend of preteens and teens showing increasing interest in adult fashion and lifestyle values is an opportunity for businesses to offer products and services usually targeted at older generations.
2. Tween-targeted Product Lines - The trend of businesses creating product lines specifically for preteens and tweens creates an opportunity for retailers to target that age group, making them a key demographic.
3. Cultural Influence of Asia - The rising popularity of Asian music in North America indicates a growing interest in cultural interpretations of trends, providing a chance for businesses to cater to this interest.
Industry Implications
1. Fashion and Apparel - The fashion industry can capitalize on the growing interest of preteens in adult fashion and trends by offering age-appropriate clothing lines tailored to this demographic.
2. Entertainment and Media - As the popularity of Asian entertainment grows in North America and elsewhere, the entertainment and media industries have a chance to offer localized interpretations of these cultural trends.
3. Fitness and Wellness - As evidenced by the Playnetix Tumbler, there is a growing trend towards making physical activity a focus area for tweens, providing businesses with an opportunity to offer innovative products that promote healthy living to this demographic.
10 Featured, 63 Examples:
1,367,298 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:
