These Sung Ji-Hyun Pieces are for Glitzy Guzzlers
Olivia123 — July 5, 2011 — Art & Design
References: mu-um & thisiscolossal
Sip your soda in stunning style this summer with Sung Ji-Hyun bejeweled pop cans.
Sung Ji-Hyun is an artist praised for manipulating objects to make them more meaningful. In this collection of posh pop cans, Hyun covered three popular beverage containers in tiny jewels. The effect is beautiful; the cans and coffee cup dazzle and shimmer in the light. Hyun seems to be expressing his feelings regarding corporations. He may feel that they convince consumers that using their product will make them better, or that they target the elite.
Sung Ji-Hyun certainly knows how to explore "pop" culture -- literally.
Implications - Consumers appreciate art that makes them see their society in a new light. Advertisements can contain graphics that utilize elements of remediation or comedy to appeal to these consumers.
Sung Ji-Hyun is an artist praised for manipulating objects to make them more meaningful. In this collection of posh pop cans, Hyun covered three popular beverage containers in tiny jewels. The effect is beautiful; the cans and coffee cup dazzle and shimmer in the light. Hyun seems to be expressing his feelings regarding corporations. He may feel that they convince consumers that using their product will make them better, or that they target the elite.
Sung Ji-Hyun certainly knows how to explore "pop" culture -- literally.
Implications - Consumers appreciate art that makes them see their society in a new light. Advertisements can contain graphics that utilize elements of remediation or comedy to appeal to these consumers.
Trend Themes
1. Bling Beverage Cans - Brands can explore adding unique and extravagant designs to their packaging, transforming the beverage can into a collectible fashion accessory.
2. Artistic Consumer Goods - Brands can consider collaborating with artists to create limited-edition versions of their products, catering to consumers seeking unique and novel experiences.
3. Meaningful Objects - Designers can explore how to imbue everyday objects with deeper emotional or symbolic significance, resonating with consumers who seek more out of their possessions.
Industry Implications
1. Beverage - Beverage brands can leverage unique packaging designs as a marketing tool to attract customers and differentiate from competitors.
2. Art - Artists can explore ways to incorporate their creative style into everyday objects, opening up opportunities for new revenue streams and brand collaborations.
3. Fashion - Fashion companies can experiment with incorporating unexpected materials and designs into their products, blurring the boundaries between traditionally separate industries.
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