The Red Bull Drive Thru Gives Office Workers Free Red Bull
Jonathon Brown — December 18, 2012 — Marketing
Imagine you walk into the elevator at work one morning and see a note beside the floor buttons instructing you to go to a certain floor to experience the Red Bull drive thru -- what do you do? Whether you like Red Bull or not, the safe assumption is that your curiosity alone will lead you to that floor.
The elevator door to the Red Bull drive thru opens and you realize you cannot exit the elevator at that floor because the door is actually a vending machine. Free Red Bull comes down the shoot and your back on your way to another floor.
This is a new publicity stunt/viral video production by Red Bull that introduces unsuspecting workers to the idea of Red Bull consumption during the day time.
The elevator door to the Red Bull drive thru opens and you realize you cannot exit the elevator at that floor because the door is actually a vending machine. Free Red Bull comes down the shoot and your back on your way to another floor.
This is a new publicity stunt/viral video production by Red Bull that introduces unsuspecting workers to the idea of Red Bull consumption during the day time.
Trend Themes
1. Viral Marketing Campaigns - Utilizing unexpected and interactive experiences to engage consumers and generate buzz for a brand.
2. Innovative Vending Machines - Creating unique and memorable vending machine experiences to enhance brand visibility and actively engage with customers.
3. Daytime Energy Boosters - Developing new products or services aimed at providing functional energy and focus for office workers during the day.
Industry Implications
1. Beverage - Opportunity for beverage companies to leverage innovative vending machines to promote their products in unique ways.
2. Advertising & Marketing - Platform for advertising and marketing agencies to create viral marketing campaigns that surprise and captivate audiences.
3. Office Supplies & Services - Potential for office supply companies to offer daytime energy boosters as part of their product portfolio catering to office workers' needs.
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