Julius Meinl's Art Poetry Supports the 'Pay with a Poem' Campaign
Laura McQuarrie — April 21, 2016 — Marketing
References: meinl & eventmagazine
In support of its 'Pay with a Poem' campaign, coffee manufacturer and retailer Julius Meinl created a playful art poetry installation in London's Finsbury Avenue Square.
Annually, Julius Meinl hosts a Pay with a Poem campaign in order to allow its customers to trade a poem for a cup of coffee. In order to share some of these wonderful words with the public, the 'Poet-Tree' was created in order to display a few hundred of the poems submitted by customers during this initiative. People passing by were invited to stop, look, pick up a poem or leave a few of their own words behind.
Julius Meinl's global brand ambassador and poet Robert Montgomery was onsite for a day at the artful poetry installation, alongside a short poem of his own that lit up at night.
Annually, Julius Meinl hosts a Pay with a Poem campaign in order to allow its customers to trade a poem for a cup of coffee. In order to share some of these wonderful words with the public, the 'Poet-Tree' was created in order to display a few hundred of the poems submitted by customers during this initiative. People passing by were invited to stop, look, pick up a poem or leave a few of their own words behind.
Julius Meinl's global brand ambassador and poet Robert Montgomery was onsite for a day at the artful poetry installation, alongside a short poem of his own that lit up at night.
Trend Themes
1. Art Poetry Installations - The use of art and poetry installations can attract attention and create an emotional connection with customers which can significantly increase brand awareness and loyalty.
2. 'pay with a Poem' Campaigns - 'Pay with a Poem' campaigns create unique opportunities for businesses to engage with customers and inspire creativity while promoting their brand and increasing customer loyalty.
3. Interactive Advertising Campaigns - Interactive advertising campaigns, like 'Pay with a Poem' campaigns, can create emotional connections with customers and lead to higher brand engagement and customer loyalty.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can use 'Pay with a Poem' campaigns and other similar initiatives to increase customer loyalty and engagement.
2. Art and Design Industry - Art and design companies can be hired to create engaging art poetry installations like Julius Meinl to support brand initiatives and campaigns.
3. Advertising Industry - The advertising industry can capitalize on the effectiveness of interactive campaigns like 'Pay with a Poem' to provide more creative and engaging brand experiences for their clients.
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