This Poem is Meant to Be Inspiring and is Comprised of Several Slogans
Mishal Omar — August 6, 2016 — Art & Design
References: art404 & designtaxi
This slogan poem is comprised of dozens of corporate slogans that form a cohesive piece of literature that follows an unstructured story.
There are many slogans that most people in North America can automatically associate with a brand and others that are more difficult to pinpoint. This slogan poem puts all of these slogans together to form a piece of writing that is as inspirational as the slogans try to be on their own. Using slogans from brands such as Nike, Apple, Kohl's, Sprite and many more, the end result is a poem that can be used to motivate and inspire.
This art project reveals the similar inspirational theme in most brand's slogans and uses that fact to its advantage.
There are many slogans that most people in North America can automatically associate with a brand and others that are more difficult to pinpoint. This slogan poem puts all of these slogans together to form a piece of writing that is as inspirational as the slogans try to be on their own. Using slogans from brands such as Nike, Apple, Kohl's, Sprite and many more, the end result is a poem that can be used to motivate and inspire.
This art project reveals the similar inspirational theme in most brand's slogans and uses that fact to its advantage.
Trend Themes
1. Corporate Slogan Poetry - Disruptive innovation opportunity: Creating unique and inspiring brand messaging through the use of poetry.
2. Branding Through Storytelling - Disruptive innovation opportunity: Crafting brand narratives that resonate with consumers by incorporating slogans and messages.
3. Slogan Unification - Disruptive innovation opportunity: Consolidating multiple brand slogans into a cohesive and impactful messaging strategy.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Utilizing creative storytelling techniques to engage consumers and differentiate brands within the competitive landscape.
2. Art and Literature - Disruptive innovation opportunity: Exploring the intersection of poetry and marketing to create thought-provoking and unconventional artistic expressions.
3. Creative Communication - Disruptive innovation opportunity: Developing innovative methods of conveying brand messages through unexpected mediums, such as poetry and slogans.
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