The Superga x Versus Versace Shoe Collection Mixes Two Iconic Brands
Laura McQuarrie — June 17, 2014 — Fashion
References: sneakernews & luxuo
The Superga x Versus Versace sneaker collection is one collaboration that a lot of fashion fans are excited about, especially since it brings together two powerhouse Italian brands.
For the collection, the classic Superga 2750 sneaker gets printed with colorful, cut up graphics from the Versus Versace Fall/Winter 2014 collection. Although the shoes feature a mishmash of print and pattern, some of the key ones to make note of include some of Versace's favorite elements, like Greek keys, baroque detailing and of course, the Versus Versace logo. The designer sneakers are fun, bright and eye-catching—what more could you want from a summer sneaker?
The Superga x Versus 2750 footwear collection will be launched on June 29th, available for purchase in-store through both brands, as well as online.
For the collection, the classic Superga 2750 sneaker gets printed with colorful, cut up graphics from the Versus Versace Fall/Winter 2014 collection. Although the shoes feature a mishmash of print and pattern, some of the key ones to make note of include some of Versace's favorite elements, like Greek keys, baroque detailing and of course, the Versus Versace logo. The designer sneakers are fun, bright and eye-catching—what more could you want from a summer sneaker?
The Superga x Versus 2750 footwear collection will be launched on June 29th, available for purchase in-store through both brands, as well as online.
Trend Themes
1. Fashion Collaboration - The collaboration between Superga and Versus Versace demonstrates the trend of fashion brands joining forces to create unique and exciting products.
2. Brand Mashup - The Superga x Versus Versace sneaker collection showcases the trend of combining two iconic brands to create a distinctive and eye-catching product.
3. Print and Pattern Mixing - The mishmash of colorful graphics from Versus Versace's Fall/Winter 2014 collection on the Superga 2750 sneaker highlights the trend of mixing different prints and patterns in fashion design.
Industry Implications
1. Fashion Retail - The Superga x Versus Versace collaboration presents an opportunity for fashion retailers to tap into the demand for unique and limited-edition designer sneakers.
2. Luxury Goods - The Versus Versace branding on the Superga sneakers opens up opportunities for luxury goods companies to expand their reach into the casual footwear market.
3. E-commerce - The availability of the Superga x Versus 2750 collection for purchase online showcases the importance of e-commerce platforms for the fashion industry in reaching a wider customer base.
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