The Nike Vapor Untouchable Celebrates College Football Playoffs
Rahul Kalvapalle — December 18, 2014 — Fashion
References: news.nike & freshnessmag
The Nike Vapor Untouchable is a beautiful football shoe that commemorates the pursuit of the College Football Playoff ring. The shoe features a spectacular diamond-inspired color and happens to be the first ever Flyknit cleat made out of recycled polyester yarn, with each pair of shoes incorporating the equivalent of five recycled plastic bottles.
The shoe features a lightweight FlyKnit upper that fuses the mobility of low-cut cleats with the support of mid-cuts. This combination helps create the feeling of wearing a 'second skin' and enables more intimate interaction with the ground. The heightened sensations athletes experience while wearing this shoe helps them better accelerate, turn and cut.
The Nike Vapor Untouchable is also equipped with a carbon v-plate that offers fully engineered support for the foot. A Nike Skin layer works in tandem with the Flyknit upper to boost strength and durability.
The shoe features a lightweight FlyKnit upper that fuses the mobility of low-cut cleats with the support of mid-cuts. This combination helps create the feeling of wearing a 'second skin' and enables more intimate interaction with the ground. The heightened sensations athletes experience while wearing this shoe helps them better accelerate, turn and cut.
The Nike Vapor Untouchable is also equipped with a carbon v-plate that offers fully engineered support for the foot. A Nike Skin layer works in tandem with the Flyknit upper to boost strength and durability.
Trend Themes
1. Sustainable Footwear - Opportunity for creating more environmentally friendly shoes using recycled materials, such as the Nike Vapor Untouchable made from recycled polyester yarn.
2. Advanced Materials - Opportunity to explore the use of innovative materials like Flyknit and carbon v-plate to enhance performance and durability in sports footwear.
3. Enhanced Performance - Opportunity to design shoes that provide a 'second skin' feeling and heightened sensations, enabling athletes to improve acceleration, turning, and cutting during sports activities.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity for athletic footwear manufacturers to incorporate sustainable and advanced materials to create high-performance, eco-friendly shoes.
2. Sports Equipment - Opportunity for the sports equipment industry to develop innovative shoe technologies that improve athletes' performance and comfort, such as the Nike Vapor Untouchable's Flyknit and carbon v-plate.
3. Sustainable Fashion - Disruptive innovation opportunity in the fashion industry to develop sustainable and stylish footwear options, like the Nike Vapor Untouchable made from recycled materials.
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