The Puma evoPOWER Boots Provide Power, Accuracy and Comfort
Rahul Kalvapalle — May 3, 2014 — Fashion
References: news.puma & footyheadlines
The rumors about a totally new Puma Football Boot began in June 2013, when a Puma official talked about a Puma boot innovation coming in 2014 not explaining new details. This new Puma Boot is the Puma evoPOWER Boot, which was released today by the German Brand and is the successor of the Puma Powercat Boot.
The Puma evoPOWER boot is a high-performance soccer shoe that is designed to maximize power and accuracy. This shoe is endorsed and worn by three of world football's most talented young players, Spain's Cesc Fabregas, Italy's Mario Balotelli and Germany's young Reus.
The Puma evoPOWER's upper is made from a premium one-way stretchable material known as AdapLite. AdapLite is designed to give players a barefoot-like feel, encouraging optimal delivery of power from foot to ball.
The shoes feature a soft heel insert on the back of the boot. This is designed to minimize pressure on the heel as well as enhance flexibility within the boot. The boot is also lightweight, weighing only 206 grams.
The Puma evoPOWER boot is a high-performance soccer shoe that is designed to maximize power and accuracy. This shoe is endorsed and worn by three of world football's most talented young players, Spain's Cesc Fabregas, Italy's Mario Balotelli and Germany's young Reus.
The Puma evoPOWER's upper is made from a premium one-way stretchable material known as AdapLite. AdapLite is designed to give players a barefoot-like feel, encouraging optimal delivery of power from foot to ball.
The shoes feature a soft heel insert on the back of the boot. This is designed to minimize pressure on the heel as well as enhance flexibility within the boot. The boot is also lightweight, weighing only 206 grams.
Trend Themes
1. Lightweight Sports Shoes - There's an opportunity for sportswear brands to innovate by creating lightweight shoes that provide comfort and performance benefits.
2. High Performance Footwear - Sportswear brands can disrupt the market by creating footwear that maximizes power and accuracy in sports like soccer.
3. One-way Stretchable Materials - The use of one-way stretchable materials like AdapLite can give athletes a barefoot-like feel, opening up possibilities for new innovations and designs in sportswear.
Industry Implications
1. Sportswear Industry - The sportswear industry can benefit from innovative footwear designs that provide comfort and performance benefits for athletes.
2. Soccer Industry - Soccer apparel and equipment manufacturers can disrupt the market by developing high performance products that maximize power and accuracy in the sport.
3. Material Science Industry - Material science companies can take advantage of the trend towards one-way stretchable materials in sportswear by developing new and innovative materials.
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