Pharrell Williams & adidas Create Sneakers Fit for the Office
Katherine Pendrill — May 9, 2015 — Fashion
Pharrell Williams and adidas are set to release another eye-catching collaboration with their latest jacquard-themed sneaker collection. The famous musician and popular sports company have previously teamed up on hit collaborations including the Superpack rainbow sneaker display and the hand-beaded Superstar 80s. Now the pair have joined forces yet again for a dressier kind of collection.
The Pharrell Williams x adidas Originals Jacquard Collection will contain two versions of the Stan Smith shoes, both adorned with a metallic floral pattern and detailed embroidery. One of the shoes in this sneaker collection will feature cream and green embroidery, while the other is embellished with pink and navy jacquard accents. The collaborative collection will also be accompanied by matching Thunderbird track jackets in the same intricate patterns.
While not as colorful as their earlier designs, Pharrell Williams and adidas continue to prove that their partnership is a winning recipe for one-of-a-kind sneakers.
The Pharrell Williams x adidas Originals Jacquard Collection will contain two versions of the Stan Smith shoes, both adorned with a metallic floral pattern and detailed embroidery. One of the shoes in this sneaker collection will feature cream and green embroidery, while the other is embellished with pink and navy jacquard accents. The collaborative collection will also be accompanied by matching Thunderbird track jackets in the same intricate patterns.
While not as colorful as their earlier designs, Pharrell Williams and adidas continue to prove that their partnership is a winning recipe for one-of-a-kind sneakers.
Trend Themes
1. Jacquard-themed Sneakers - Opportunity for creating unique and intricately designed sneakers using jacquard patterns and detailed embroidery.
2. Collaborative Collections - Disruptive innovation opportunity in partnering with popular musicians and sports companies to create exclusive sneaker collections.
3. Dressier Sneakers - Potential for producing sneakers with a more sophisticated and office-appropriate aesthetic, combining style and comfort.
Industry Implications
1. Fashion Retail - Incorporating jacquard patterns and embroidery into sneaker design to cater to the demand for unique and fashionable footwear.
2. Music Industry - Creating exclusive sneaker collections in collaboration with musicians to tap into their fan base and offer limited edition products.
3. Sports Apparel - Expanding sneaker offerings to include dressier options that can be worn for both athletic activities and professional settings.
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