NASCAR Debuted a Nostalgic 90s-Themed Capsule Collection
Grace Mahas — September 12, 2019 — Fashion
Fans of NASCAR can now rejoice thanks to the brand's relaunch of a nostalgic 90s-themed capsule collection that was released in celebration of the 70th annual Southern 500. The vintage-inspired collection ranges from sports jackets to graphic tees and is the perfect addition to your fall wardrobe.
The NASCAR-branded collection features an array of nostalgic options, with bold colors and minimal silhouettes. The pieces include logos of brands that were closely affiliated with NASCAR during the '90s, such as Hellmann's Mayonnaise, M&M's peanuts, and STP Oil. Moreover, one item from the capsule features the phrase 'too tough to tame' that pays homage to NASCAR's Darlington Raceway while other items highlight famed racers, including Bill Elliott and Dale Earnhardt Sr.
Consumers can find this iconic collection on NASCAR's merchandise website and in select retailers.
The NASCAR-branded collection features an array of nostalgic options, with bold colors and minimal silhouettes. The pieces include logos of brands that were closely affiliated with NASCAR during the '90s, such as Hellmann's Mayonnaise, M&M's peanuts, and STP Oil. Moreover, one item from the capsule features the phrase 'too tough to tame' that pays homage to NASCAR's Darlington Raceway while other items highlight famed racers, including Bill Elliott and Dale Earnhardt Sr.
Consumers can find this iconic collection on NASCAR's merchandise website and in select retailers.
Trend Themes
1. Vintage Racing Apparel - Racing-themed vintage apparel has emerged as a trend, providing opportunities to create nostalgia-inspired clothing products for racing enthusiasts and collectors.
2. Nostalgic Themed Collections - The nostalgic 90s theme collection provides an opportunity to create similar collections targeting fans of other popular sports and events.
3. Throwback Logos and Retro Designs - NASCAR's use of throwback logos and retro designs creates an opportunity to use retro designs for other products in varying industries.
Industry Implications
1. Sporting Goods - Sporting goods companies can capitalize on vintage collections that appeal to nostalgic sports enthusiasts.
2. Retail - Retail stores and brands can create their own throwback collections for several markets including streetwear and vintage trends.
3. Marketing and Advertising - Marketing and advertising professionals can use the throwback theme trend as part of advertising campaigns or product launches in various industries.
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