ELECTRIC Jerky Elicits the Same Brain Response as Animal-Derived Meat
Laura McQuarrie — September 30, 2020 — Lifestyle
References: electricjerky & vegnews
There are tons of different kinds of plant-based jerky snacks that have been created to satisfy snackers but ELECTRIC Jerky sets itself apart as one that was "created to mimic the brain's psychological response to eating meat." Made with a base of soy, the product boasts a proprietary natural and non-GMO vegan beef flavor and can be purchased in varieties like Sriracha, Sesame Teriyaki, Texas Smokey BBQ and Original.
ELECTRIC Snack Brands was created by a group of friends and researchers from the biotech and food technology startup industry. Unlike many meat products that are meant to be consumed with other foods, jerky stands on its own. As co-founders Danielle Capri described to VegNews, "There are a lot of great plant-based products out there, but to truly win over meat eaters, we need to appeal to them on a more ‘primal brain’ level."
Image Credit: ELECTRIC Snack Brands
ELECTRIC Snack Brands was created by a group of friends and researchers from the biotech and food technology startup industry. Unlike many meat products that are meant to be consumed with other foods, jerky stands on its own. As co-founders Danielle Capri described to VegNews, "There are a lot of great plant-based products out there, but to truly win over meat eaters, we need to appeal to them on a more ‘primal brain’ level."
Image Credit: ELECTRIC Snack Brands
Trend Themes
1. Plant-based Meat Alternatives - Opportunity for creating realistic, meat-like plant-based products that can satisfy the primal brain response of meat eaters.
2. Brain-mimicking Food - Potential for developing food products that specifically target the brain's psychological response to eating meat, appealing to meat eaters on a deeper level.
3. Advancements in Vegan Snacks - Possibility of creating innovative vegan snacks that closely resemble meat products, providing more options for plant-based consumers.
Industry Implications
1. Food Technology - The food technology industry can explore disruptive innovation opportunities to create plant-based jerky that closely mimics the taste and texture of animal-derived meat.
2. Biotech - Biotech companies can apply their expertise to develop plant-based food products that replicate the brain's psychological response to eating meat, attracting a wider consumer base.
3. Snack Food - The snack food industry can tap into the growing demand for realistic vegan jerky by creating new flavors and textures that appeal to both vegans and meat eaters.
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