Goldfish & Frank's RedHot Created Limited-Edition Crackers
Laura McQuarrie — April 27, 2021 — Lifestyle
References: pepperidgefarm & prnewswire
Goldfish and Frank's RedHot teamed up to create Goldfish Frank's RedHot crackers for the summer as a spicy limited-edition snack. The spicier version of the classic fish-shaped crackers share the taste of the hot sauce and they respond to consumer demand in a fun way. According to Janda Lukin, Chief Marketing Officer, Campbell Snacks, "We learned that adults are big fans of Goldfish and it's an appetite we've never fully satisfied. 'Hot' is the #1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's that fans will love."
From vinegar to aged cayenne peppers, the crackers are made with classic hot sauce ingredients. Before the crackers hit stores, Goldfish gave people the chance to unlock a giveaway on Instagram and try a custom augmented reality filter.
From vinegar to aged cayenne peppers, the crackers are made with classic hot sauce ingredients. Before the crackers hit stores, Goldfish gave people the chance to unlock a giveaway on Instagram and try a custom augmented reality filter.
Trend Themes
1. Limited-edition Collaborations - The Goldfish-Frank's RedHot partnership creates a trend of cross-industry collaborations that cater to the demand for new and exciting flavors.
2. Custom Augmented Reality Filters - Goldfish's use of AR filters to promote their product offers disruptive innovation opportunities for food and beverage companies to enhance their marketing campaigns.
3. Demand-driven Innovation - The success of the 'Hot' flavor as the most requested Goldfish flavor across social media highlights the importance of consumer demand in driving innovation and product development.
Industry Implications
1. Food and Beverage - The limited-edition Goldfish Frank's RedHot crackers demonstrate the potential for innovative flavor combinations and cross-industry collaborations in the food and beverage industry.
2. Marketing and Advertising - The use of custom AR filters to promote Goldfish's limited-edition product offers an innovative approach to marketing that can be adapted and implemented by marketing and advertising firms across a wide range of industries.
3. Consumer Goods - The demand-driven innovation behind the Goldfish Frank's RedHot partnership illustrates the importance of consumer insight and feedback in driving product development across different consumer goods industries.
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