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Personalized Hotline

Hotlines become increasingly niche in the support services they provide

Trend - Hotlines are no longer restricted to functions like supporting people's mental health. Instead, they are becoming much more specific in the support they offer–with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean.

Insight - In the contemporary world, consumers are facing various negative physical and psychological issues that vary in intensity. Many turn to digital technology and streamlined communication tools for solutions. Given the accessibility to such platforms, consumers motivate demand for hyper-targeted and curated services that cater to their specific issues. As a result, individuals feel better supported and as part of a community connected through shared experiences.
Workshop Question - Brainstorm a hotline service that your brand could offer its customers.
Trend Themes
1. Hyper-targeted Hotlines - Companies are becoming more specific with the support they offer by establishing hyper-targeted hotlines.
2. Interactive Hotlines - Businesses are incorporating audience participation through an interactive hotline component.
3. Plant-based Hotlines - As plant-based eating grows in popularity, hotline services are being established to support those who want to reduce the amount of meat they consume.
Industry Implications
1. Health and Wellness - Hyper-targeted and curated support service hotlines are making waves and becoming the norm in the health and wellness industry.
2. Fashion - The fashion industry is incorporating interactive and exclusive hotlines as part of new experiences to boost audience engagement.
3. Food - Plant-based eating hotlines are springing up as consumers seek to reduce their meat consumption, creating opportunities in the food industry.
2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
206,474 Total Clicks
Date Range:
Mar 17 — May 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Exclusive Streetwear Hotlines
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
Brands are creating entire experiences based around exclusive streetwear and dropping limited collections with little notice to fans, making some of the most popular styles harder and harder to come... MORE
High Fashion Hotlines
High Fashion Hotlines
The Balenciaga 2018 Runway Show Featured an Interactive Phone Line Component
The Balenciaga Fall 2018 offering was presented on a runway that carried the gritty aesthetic appeal of the Colorado Desert’s Salvation Mountain and it also allowed for audience participation... MORE
play_circle_filledPlant-Based Eating Hotlines
Plant-Based Eating Hotlines
Simple Feast's 'Quit Meat Helpline' Offers Resources and Support
With the sales of plant-based products growing across all categories, plant-based meal kit company Simple Feast set up a ‘Quit Meat Helpline’ to offer support and resources for those who... MORE
Sleep-Inducing Hotlines
Sleep-Inducing Hotlines
Casper Created a Hotline to Call When You Want to Be Put to Sleep
Mattress company Casper is known for being innovative and forward-thinking, and it is now introducing a hotline to call to help people to get to sleep. The hotline is specifically designed to put... MORE
play_circle_filledYouth-Targeted Cancer Campaigns
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
Creative agency Sid Lee has taken a unique approach to encourage a younger demographic to educate themselves on Breast Cancer in its Rethink Breast Cancer Campaign—which uses a humorous... MORE
Raging Rant Hotlines
Raging Rant Hotlines
The 'For a Bad Time Call...' Project Gives Women a Space to Blow Off Steam
According to the artists behind the ‘For a Bad Time Call…’ project, “women’s anger is underrated, useful, and productive.” The project thus aims to put that anger... MORE

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