'The Yummm Hotline' Was Designed for Solving Burger-Grilling Issues
Katherine Pendrill — June 1, 2016 — Marketing
References: redrobin & brandeating
This past Memorial Day, causal dining chain Red Robin opened up its Yummm Hotline to help consumers with their pressing BBQ concerns. Whether it was questions about how long to cook different meats or the best burger toppings, the grilling-themed hotline was there to provide helpful advice.
The Yummm Hotline was only accessible on Monday, May 30th, during the prime grilling hours of noon until 9 PM. When customers called the hotline, they would be able to speak to a Red Robbin 'burger master' who would be able to help them with any burger-grilling issues. As a result, the chain was able to help consumers ensure that their holiday BBQs went off without a hitch.
Memorial Day has long marked the start of the grilling season and Red Robin's new hotline helped to mark the occasion in a clever way.
The Yummm Hotline was only accessible on Monday, May 30th, during the prime grilling hours of noon until 9 PM. When customers called the hotline, they would be able to speak to a Red Robbin 'burger master' who would be able to help them with any burger-grilling issues. As a result, the chain was able to help consumers ensure that their holiday BBQs went off without a hitch.
Memorial Day has long marked the start of the grilling season and Red Robin's new hotline helped to mark the occasion in a clever way.
Trend Themes
1. Grilling Hotlines - Brands can leverage grilling hotlines to provide real-time advice and support to consumers during the grilling season.
2. Interactive Customer Support - Hotlines manned by experts offer a personalized customer support experience that builds a strong brand-consumer relationship.
3. Holiday Promotions - Limited-time hotlines during specific holidays create excitement and engagement among consumers while showcasing a brand's expertise and commitment.
Industry Implications
1. Restaurant Chains - Restaurant chains can implement grilling hotlines to enhance customer experience and loyalty, while also showcasing their culinary expertise.
2. Food and Beverage - Companies in the food and beverage industry can utilize interactive hotlines to offer helpful tips and advice to consumers during the grilling season.
3. Technology - Technology companies can create innovative hotline solutions, such as mobile apps or voice assistants, to deliver real-time grilling advice and support.
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