Sony Pictures' Ghostbusters Ads Ask: "Who You Gonna Call?"
Laura McQuarrie — July 15, 2016 — Marketing
References: youtu.be & prexamples
As part of the promotions for the all-new Ghostbusters, Sony Pictures set up a movie hotline in the UK that riffs off of the famous film line: "Who you gonna call?"
Ads on the street include a number that can be called and when it is dialed, people are able to hear a recording from Chris Hemsworth, who works as the receptionist for the Ghostbusters team. The message begins, "Due to the considerable rise in paranormal activity, we can't take your call," and goes on to explain how to deal with ghosts, strange noises and floating apparitions.
The Ghostbusters movie hotline is a fun way to make use of the iconic movie tagline and pull audience members into the action of the movie before they head to the theater.
Ads on the street include a number that can be called and when it is dialed, people are able to hear a recording from Chris Hemsworth, who works as the receptionist for the Ghostbusters team. The message begins, "Due to the considerable rise in paranormal activity, we can't take your call," and goes on to explain how to deal with ghosts, strange noises and floating apparitions.
The Ghostbusters movie hotline is a fun way to make use of the iconic movie tagline and pull audience members into the action of the movie before they head to the theater.
Trend Themes
1. Interactive Movie Promotions - The use of innovative and interactive promotions, such as movie hotlines, can engage audiences and create a unique movie-going experience.
2. Utilizing Established Taglines - Brands can leverage well-known taglines or slogans from popular movies or TV shows to create a sense of nostalgia and connection with their target audience.
3. Engagement Through Voice Recordings - Incorporating voice recordings from celebrities or fictional characters can captivate audiences and immerse them in the storyline of a movie or brand.
Industry Implications
1. Film and Entertainment - Movie studios and production companies can adapt interactive promotions and audio experiences to engage with audiences and generate buzz around new film releases.
2. Marketing and Advertising - Advertising agencies and marketers can collaborate with brands to create memorable and interactive campaigns that utilize popular movie taglines and engage consumers.
3. Technology and Telecommunications - Developers and telecom companies can explore opportunities to provide creative voice recording services for brands, creating personalized and interactive customer experiences.
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