'Imaginary Friend Society' Helps Children Understand The Disease
Ellen Smith — October 12, 2017 — Lifestyle
References: imaginaryfriendsociety & adweek
This September, the Pediatric Brain Tumor Foundation introduced the 'Imaginary Friend Society' as an interactive series of cartoons to help equip and prepare children who have been diagnosed with cancer.
The 20 cancer-related films cover difficult topics in a manner that's comprehensible and enjoyable for a child, equipping the patient with the skills and confidence needed to help fight the disease. The animated videos encourage children to visualize frightening MRI machines as spaceships, and boast of the benefits of wearing wigs. These videos address a child's concerns, fears, anxieties and questions with compassion and understanding, offering an educational tool that's beneficial for parents and the child.
Using the perspective of imaginary friends, these kid-friendly videos aim to alleviate the confusion that children undergo after a diagnosis, and on their journey to recovery.
The 20 cancer-related films cover difficult topics in a manner that's comprehensible and enjoyable for a child, equipping the patient with the skills and confidence needed to help fight the disease. The animated videos encourage children to visualize frightening MRI machines as spaceships, and boast of the benefits of wearing wigs. These videos address a child's concerns, fears, anxieties and questions with compassion and understanding, offering an educational tool that's beneficial for parents and the child.
Using the perspective of imaginary friends, these kid-friendly videos aim to alleviate the confusion that children undergo after a diagnosis, and on their journey to recovery.
Trend Themes
1. Interactive Cancer Education - Creating interactive and engaging content to help children understand and cope with cancer diagnosis.
2. Visualizing Medical Procedures - Using imaginative visuals to help children feel more comfortable with medical equipment and procedures.
3. Compassionate Animation for Child Patients - Using animated characters and storytelling to address children's concerns, fears, and anxieties about cancer.
Industry Implications
1. Healthcare - Healthcare providers can use interactive animations as a tool to educate and prepare children for cancer treatment.
2. Entertainment - Animation studios and content creators can develop cartoons specifically designed to help children navigate through the challenges of cancer.
3. Education - Schools and non-profit organizations can incorporate these animations as part of educational programs to support children with cancer.
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