Steelcase's 'Casper Privacy Film' Turns Screens into Dark Boxes
Joey Haar — January 30, 2017 — Art & Design
Steelcase, an office equipment company, created a new type of window coating called 'Casper Privacy Film' that eliminates one of the key concerns in an open-concept office. The invisible film can be applied to any window, and it blocks out the light coming from any LED and LCD screens on the other side of that covered glass.
The theoretical backing behind open-concept offices is one of transparency, both literally and metaphorically. However, there are some things that need to remain private in any office, such as strategy information, budget numbers, or personal reviews, to name a few. Open-concept meeting rooms are often enclosed in glass walls, making it difficult to hold private meetings. With Casper Privacy Film, businesses can adhere to the transparency of an open office while still keeping information concealed if necessary.
The theoretical backing behind open-concept offices is one of transparency, both literally and metaphorically. However, there are some things that need to remain private in any office, such as strategy information, budget numbers, or personal reviews, to name a few. Open-concept meeting rooms are often enclosed in glass walls, making it difficult to hold private meetings. With Casper Privacy Film, businesses can adhere to the transparency of an open office while still keeping information concealed if necessary.
Trend Themes
1. Privacy Window Films - Disruptive innovation opportunity: Develop advanced privacy films that offer customizable levels of opacity to meet the varying privacy needs of different office environments.
2. Office Space Privacy Solutions - Disruptive innovation opportunity: Create innovative products and technologies that preserve the benefits of open-concept office spaces while providing employees with the ability to have private conversations and work without distractions.
3. Smart Glass Technology - Disruptive innovation opportunity: Explore the potential of smart glass technology that can switch from transparent to opaque at the touch of a button, allowing for instant privacy when needed in office spaces.
Industry Implications
1. Office Supply - Disruptive innovation opportunity: Develop and market privacy films and other related products to office supply companies, catering to the growing demand for privacy in open-concept office spaces.
2. Interior Design - Disruptive innovation opportunity: Collaborate with interior design firms to integrate privacy films and other privacy solutions seamlessly into office spaces, enhancing both aesthetics and functionality.
3. Smart Glass Manufacturing - Disruptive innovation opportunity: Invest in research and development of smart glass technology to manufacture glass panels that offer on-demand transparency and privacy for various industries, including offices.
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