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Donut Diffusion

A variety of unexpected snacks incorporate donut-inspired flavors

Trend - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors, in particular, are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional.

Insight - Today's consumer is accustomed to a great deal of novelty in almost all aspects of their lives, from technology to food. As a result, there's a great deal of acceptance and desire for products that cross categories in order to inject some excitement into familiar experiences.
Workshop Question - How can you look to unifying food experiences in order to find inspiration for new special edition flavors?
Trend Themes
1. Novelty Flavors - Nostalgic flavors are emerging in a variety of unexpected categories, highlighting an opportunity to create experiential flavors that are both memorable and functional.
2. Hybrid Products - Consumers are looking for hybrid products that allow them to explore the comforting flavors of familiar products in new formats.
3. Indulgent Nutrition - A new category of nutrition that focuses on simple ingredients and indulgent flavors that appeal to women's needs.
Industry Implications
1. Food and Beverage - Companies can create hybrid and indulgent products with nostalgic flavors to appeal to consumers' desire for novelty and comfort.
2. Nutrition and Health - Indulgent nutrition caters to a growing demand for products that balance health and flavor, especially for women.
3. Retail - Private label products that offer healthy and unique flavors can help stores differentiate themselves in a saturated market.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
81,682 Total Clicks
Date Range:
May 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Indulgent Plant-Based Protein Bars
Indulgent Plant-Based Protein Bars
TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
TRUWOMEN launched a series of dessert-inspired products, but with a twist, as all of the products take the form of nourishing plant-based protein bars. The flavorful protein bars from the Los Angeles-... MORE
Donut-Flavored Jelly Beans
Donut-Flavored Jelly Beans
Jelly Belly is Introducing a Set of Krispy Kreme Jelly Bean Flavors
At this year’s Sweets and Snacks Expo, Jelly Belly teased a new set of jelly bean flavors inspired by Krispy Kreme donuts. The Krispy Kreme Jelly Belly confections make it possible for fans of... MORE
Donut-Themed Cereals
Donut-Themed Cereals
Kellogg's is Launching Donut Shop Cereal in Pink and Donut Varieties
Kellogg’s is soon set to introduce its all-new Donut Shop cereal, featuring donut-shaped pieces in donut-flavored Pink and Chocolate varieties. Both new breakfast cereal products are set to be... MORE
Breakfast Meal Protein Shakes
Breakfast Meal Protein Shakes
The New Optimum Nutrition Shakes are Both Packed with Nutrients
Consumers are busier than ever and are shifting to require more functional, convenient ways to maintain good health, so the new Optimum Nutrition Shakes are here to offer a faster way to get their... MORE
Donut-Flavored Popcorns
Donut-Flavored Popcorns
The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK
Fans of the iconic donut brand will be pleased to hear about the Krispy Kreme ‘Original Glazed’ Popcorn as a snack that will switch up how consumers can enjoy the classic taste of its... MORE
Private Label Ice Creams
Private Label Ice Creams
Target Has Released Healthy Ice Creams Under Its Archer Farms Label
In an effort to meet the surging demand for healthier, low-calorie ice creams, Target has launched a new lineup of frozen desserts under its Archer Farms label. Not only are the new ice creams high... MORE

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