Millennials cope with an uncertain future by embracing house plants
Trend - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serve as a display of personal style, while also inviting the calming effect of nature.
Insight - Millennials are emphasizing aesthetics in fashion and home decor as a form of expression and when choosing products, many individuals from this demographic tend to opt-in for stylish solutions that are attention-captivating but also practical. This desire is tied to the dynamic lifestyle of youth in the city environment as many of them try to fit into smaller living spaces or attempt to remain flexible if faced with having to move.
Insight - Millennials are emphasizing aesthetics in fashion and home decor as a form of expression and when choosing products, many individuals from this demographic tend to opt-in for stylish solutions that are attention-captivating but also practical. This desire is tied to the dynamic lifestyle of youth in the city environment as many of them try to fit into smaller living spaces or attempt to remain flexible if faced with having to move.
Workshop Question - How can design-savvy products that are simple and affordable help consumers cope with uncertain economic futures?
Trend Themes
1. Emphasis on Aesthetics - Millennials prioritize aesthetic value in home decor and fashion, leading to disruptive opportunities in stylish and attention-captivating solutions that offer practicality.
2. Modular and Customizable Design - Designers are leaning towards modular and customizable design for their planters and home decor, promoting versatility and personalization for the consumer.
3. Multi-purpose Planters - Planters that serve a dual purpose or are built specifically for multi-purpose use, such as planters that also serve as desk organizers or planters that double as decorative footwear, are gaining popularity in the market.
Industry Implications
1. Home Decor - The home decor industry is being influenced by the emphasis on aesthetic, customizable designs, and multi-purpose products for consumers who require practicality and style.
2. Fashion - The fashion industry is incorporating plant-inspired design elements into their products while attempting to create something unique and unconventional, driving a new sector of modern plant-based fashion accessories.
3. Furniture - The furniture industry is adopting modular and customizable designs, enabling the consumer to adapt their space as their needs require—a shift away from mass-produced, one-size-fits-all pieces.
6 Featured, 53 Examples:
264,269 Total Clicks
Date Range:
Sep 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
