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Branded Cafe

Brands expand their physical presence by creating branded cafe locations

Trend - Branded cafes are being launched as a permanent in-store feature or as a limited-time pop-up experience. The outcome provides consumers with a sensorial experience, as well as a chance to purchase tangible goods.

Insight - Since most goods can be conveniently purchased online, consumers who opt-in for brick-and-mortar shopping prioritize unforgettable experiences and unparalleled customer service. This is especially true for the Millennial demographic who tends to place a premium on interesting and novelty experiences that bring them closer to a brand. When satisfied, consumers feel closer and more trusting.
Workshop Question - If your brand were to create a consumer experience representative of itself, what would that look like?
Trend Themes
1. Branded Cafes - As more consumers opt-in for brick-and-mortar shopping that prioritizes unforgettable experiences and unparalleled customer service, more brands are creating branded cafes to bring them closer to consumers
2. Experience-focused Retail - Brands are enhancing brick-and-mortar spaces to be more than just a transactional location but also a space where consumers can experience the brand's product in person
3. Food Waste Reduction - As more brands aim to reduce food waste, food-focused pop-up experiences are being launched as opportunities to creatively repurpose often-wasted food
Industry Implications
1. Retail - Retailers can create cafes or experiential spaces alongside their main offerings to provide customers with in-person product experiences
2. Food and Beverage - F&B businesses can launch innovative cafes that cater to specific diet trends or feature menus inspired by food that is commonly wasted
3. Sustainability - Businesses with a focus on reducing food waste can launch initiatives such as pop-up cafes to raise awareness and encourage more mindful food consumption
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
187,466 Total Clicks
Date Range:
Nov 17 — Oct 18
Trending:
Hot

Featured Examples

Cosmetic Cafe Pop-Ups
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Glossier has launched plenty of its own limited-time pop-up shops over time and its newest initiative is the Glossier at Rhea’s Cafe takeover. From now until mid-April, those in San Francisco,... MORE
Experiential In-Store Coffee Shops
Experiential In-Store Coffee Shops
Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop
Mansur Gavriel’s L.A location aims to transition the brand from a retail space to a lifestyle shopping experience by offering consumers an experiential venue that serves as a boutique, a... MORE
Food Waste-Fighting Cafes
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
Domestic appliance brand Hotpoint recently kicked off a ‘Fresh Thinking for Forgotten Food’ campaign with Jamie Oliver in order to bring attention to the fact that “a third of all... MORE
Experience-Oriented Beauty Stores
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
SHISEIDO THE STORE is a new concept space that has updated the popular Japanese makeup brand’s flagship store to feature a purpose that extends past offering cosmetic products. This unique... MORE
Clothing Brand Cafe Pop-Ups
Clothing Brand Cafe Pop-Ups
Lazy Oaf's Cafe Promoted its New 'Food Baby' Collection
Lazy Oaf’s cafe opened its doors to guests, inviting consumers to experience a unique food-filled pop-up that aimed to promote the clothing brand’s latest ‘Food Baby’... MORE
Diet-Specific Cafés
Diet-Specific Cafés
The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café
Hot on the heels of a recent name change, Weight Watchers—now known as WW—has opened up a ‘Freestyle Café’ in Brooklyn’s Barclays Center. While the location may seem... MORE

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