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Animal Print Persuasion

The fashion world's return to maximalism includes an animal print redux

Trend - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward.

Insight - Consumers are growing tired of the minimalist aesthetic which has dominated the market in recent years and as a result, individuals are rebelling against this movement by adopting a style that incorporates maximalist elements such as busy prints or rich color palettes. Since many consumers are driven by nostalgia when it comes to taste, they look for inspiration from iconic staples from a bygone era.
Workshop Question - What design motifs can you explore in order to offer consumers a much-needed antidote to the recent fixation on minimalism?
Trend Themes
1. Maximalism in Fashion - As consumers seek to rebel against the minimalist aesthetic which dominates the market in recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward.
2. Wildlife-themed Designs - Wildlife-inspired designs are making a comeback in the fashion industry, with animal print patterns being seen everywhere from sneakers to jackets.
3. Collaborative Fashion - Collaborations between fashion designers and sports companies like Reebok, Vans, and Nike are generating unique and innovative products like animal print shoes and cleats.
Industry Implications
1. Fashion and Apparel - Fashion designers are consistently adapting to changing consumer preferences and the return of maximalism in fashion, creating new collections that include wildlife-themed designs like animal print apparel and footwear.
2. Sports and Athletic Wear - Innovative sports companies like Nike and Reebok are collaborating with fashion designers to launch unique cleats and sneakers that incorporate daring designs like animal prints, catering to customers seeking stylish sportswear.
3. Art and Design - Wildlife-inspired designs are also infiltrating other industries such as art and design, with products like canvas sneakers featuring zebra or cheetah prints, appealing to customers seeking a sense of adventure and whimsy in their everyday lives.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
79,828 Total Clicks
Date Range:
Jan 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Animal Print Canvas Sneakers
Animal Print Canvas Sneakers
Vans and Taka Hayashi Join for the TH Style 138 LX Animal Pack
Taka Hayashi works in collaboration with Vans on the new TH Style 138 LX Animal pack that are designed with a wildlife inspiration. The new capsule showcases the Style 138 LX sneaker model in two... MORE
Orange Cheetah Print Cleats
Orange Cheetah Print Cleats
Nike's New 'Mercurial Superfly 360' Was Designed by Kim Jones
Famed British fashion designer Kim Jones recently joined forces with Nike to come up with a fresh iteration of its ‘Mercurial Superfly 360’ cleats. Jones explained his desire to work on... MORE
Animalistic Rocker Apparel
Animalistic Rocker Apparel
Zadig & Voltaire's Fall 2018 RTW Embraces Stylish Animal Prints
It may have been around for some time, but fashion inspired by the striking and instantly recognizable designs created by Mother Nature for beautiful wild animals is set to become popular for this... MORE
Stylish Animal Print Runners
Stylish Animal Print Runners
Stella McCartney Boasts an Ultra-Chic Version of adidas' Ultra Boost
Animal print runners can go a long way in spicing up the sporty wardrobe. However, adidas and Stella McCartney take it to new heights with the Ultra Boost X — a design that skillfully mixes a... MORE
Collaborative Animal Print Shoes
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
The Reebok Classic and Melody Ehsani collaboration contains within itself an empowering take on female footwear with its latest playful silhouette design, featuring classic animal print shoes. The... MORE
Punk Culture Menswear
Punk Culture Menswear
The Landlord Fall/Winter 2018 Collection Revolves Around Punk Culture
The Landlord Fall/Winter 2018 collection by Brooklyn-based designer Ryohei Kawanishi made its debut at New York Mens Fashion Week. Kawanishi draws a strong influence from London’s Punk music... MORE

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