The 'Sony On Air' Draws Inspiration from Old Designs
Michael Hemsworth — November 16, 2017 — Tech
References: yankodesign
Technology today is all about looking futuristic and as modern as possible, but the 'Sony On Air' takes things in a bit of a different direction by implementing a design that is inspired by the past. Drawing design cues from My First Sony Radio, the equipment is the design work of Sumin Shin and boasts the ability to record podcasts and much more. This acknowledges the growing number of prosumers who are looking for effective technology to record their personal social media accounts of daily happenings or for use when producing professional online content.
The conceptual 'Sony On Air' has been designed in several retro color options that draw a comparison to the funky aesthetics that were present in the technology of yesteryear.
The conceptual 'Sony On Air' has been designed in several retro color options that draw a comparison to the funky aesthetics that were present in the technology of yesteryear.
Trend Themes
1. Retro-themed Technology - Opportunity for creating modern tech products with a nostalgic design aesthetic.
2. Prosuming - Opportunity for developing technology that caters to prosumers' need for effective recording equipment.
3. Personal Content Creation - Opportunity for innovation in devices specifically designed for personal social media content creation.
Industry Implications
1. Consumer Electronics - Opportunity for consumer electronics manufacturers to tap into the retro-themed technology market.
2. Podcasting - Opportunity for creating specialized recording equipment targeting podcasters who value retro aesthetics.
3. Social Media Marketing - Opportunity for developing tools and equipment tailored for personal content creation in the social media realm.
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