The Vitamin Shoppe's 'Only Me' Addresses Individual Needs
Laura McQuarrie — September 17, 2019 — Lifestyle
References: vitaminshoppe & prnewswire
The Vitamin Shoppe's 'Only Me' is a newly launched subscription service that provides people with a personalized supplement plan that supports their unique health and lifestyle needs. Getting a tailored plan by Only Me begins with a personalized online assessment about one's health status and daily routines. Once complete, the assessment is then used to put together a daily regimen that will help to form the building blocks for better health.
Each plan considers the brain, mood, energy, sleep, immunity, digestive, aging, gender and optionally maternal need states. This new subscription service for vitamins and supplements helps consumers meet their health and wellness goals with ease, thanks to the convenience of delivery service.
In all, The Vitamin Shoppe created a library of 37 supplements, which are rigorously tested and verified for their purity, potency and efficacy by independent, third-party labs.
Each plan considers the brain, mood, energy, sleep, immunity, digestive, aging, gender and optionally maternal need states. This new subscription service for vitamins and supplements helps consumers meet their health and wellness goals with ease, thanks to the convenience of delivery service.
In all, The Vitamin Shoppe created a library of 37 supplements, which are rigorously tested and verified for their purity, potency and efficacy by independent, third-party labs.
Trend Themes
1. Personalized Supplement Subscriptions - The trend towards personalized supplement subscription services is creating an opportunity for retailers to offer customized health and wellness solutions to consumers.
2. Health Assessment Technology - The trend towards online health assessments is creating an opportunity for companies to develop innovative technology that can analyze health data and provide personalized recommendations.
3. Subscription-based Business Models - The trend towards subscription-based business models is creating an opportunity for companies to offer flexible and convenient services to customers while building recurring revenue streams.
Industry Implications
1. Retail - Retailers can take advantage of the trend towards personalized supplement subscriptions by offering customized health and wellness solutions through subscription-based models.
2. Healthcare - The trend towards health assessment technology creates opportunities for healthcare companies to develop software and other tools that can help healthcare professionals analyze patient data and provide personalized recommendations.
3. Technology - The trend towards personalized supplement subscriptions and health assessment technology creates opportunities for tech companies to develop innovative solutions that can improve health outcomes for consumers.
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