The New Nasacort Package Stresses Value and Effectiveness for Buyers
Justin Lam — May 10, 2018 — Lifestyle
References: healthcarepackaging & packagingdigest
The redesigned Nasacort package focuses on the medicine's value to the customer as an effective product for nasal symptoms. Unlike prescription medication, over-the-counter drugs often need to appeal to consumers in a more direct way. This was the design philosophy behind the revamped Nasacort package, which now places the focus on the effectiveness of the product, the value for the customer and the Nasacort brand. All of this was accomplished by the new design and was done so in a way that did not radically change the aesthetic of the product.
Unlike the previous package, this newly revamped design strikes a more modern aesthetic and importantly highlights two bottles in the box. The focus on showing multiple bottles clearly displays the value of the medicine in its multi-pack format. The redesigned Nasacort package also features a smaller footprint, allowing it to be better merchandised on the shelf.
Unlike the previous package, this newly revamped design strikes a more modern aesthetic and importantly highlights two bottles in the box. The focus on showing multiple bottles clearly displays the value of the medicine in its multi-pack format. The redesigned Nasacort package also features a smaller footprint, allowing it to be better merchandised on the shelf.
Trend Themes
1. Redesigned Packaging - There is an opportunity for companies in any industry to revamp their packaging design and highlight the value of their product to consumers.
2. Direct-to-consumer Advertising - Companies in the over-the-counter medication industry can take advantage of the need to appeal directly to consumers and create effective advertising campaigns.
3. Multi-pack Promotion - Offering multi-pack promotions can help highlight the value of a product and entice customers to purchase more at once, providing an opportunity for any industry to experiment with this pricing strategy.
Industry Implications
1. Over-the-counter Medication - Companies in the over-the-counter medication industry can focus on revamping their packaging design and creating effective advertising campaigns that highlight the value of their products to consumers.
2. Consumer Goods - Any consumer goods industry can explore offering multi-pack promotions as a way to showcase the value of their products.
3. Retail - Retail companies can take advantage of multi-pack promotions and revamping packaging design to better merchandise products on the shelf and entice customers to make a purchase.
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