Trimona Makes Healthful Yogurt Varieties Like Honey Ginger Cinnamon
Laura McQuarrie — September 28, 2020 — Art & Design
References: trimonafoods & packagingoftheworld
Trimona is shaking up the tired yogurt aisle with Bulgarian yogurt flavors and bold packaging designs that take cues from traditional Bulgarian pottery. The healthy yogurt pots express the brand's contemporary and eclectic spirit in a fun way, all the while expressing the value of health through eating nutritious food.
The brand makes unique flavors like Honey Ginger Cinnamon, Raspberry Coconut and Blueberry Lavender, and even the Plain variety comes in a vibrantly patterned, multi-colored pot. While yogurt lovers are familiar with seeing simple fruit and berry flavors, these combinations offer an elevated take on the flavors that consumers have come to know and love.
To represent the way it upends traditional dairy, Trimona's playful branding includes images of cows with boldly patterned bodies rather than their usual black and white hides.
Image Credit: Trimona
The brand makes unique flavors like Honey Ginger Cinnamon, Raspberry Coconut and Blueberry Lavender, and even the Plain variety comes in a vibrantly patterned, multi-colored pot. While yogurt lovers are familiar with seeing simple fruit and berry flavors, these combinations offer an elevated take on the flavors that consumers have come to know and love.
To represent the way it upends traditional dairy, Trimona's playful branding includes images of cows with boldly patterned bodies rather than their usual black and white hides.
Image Credit: Trimona
Trend Themes
1. Bulgarian Yogurt Flavors - Creating unique flavor combinations in the yogurt market.
2. Bold Packaging Design - Using vibrant and patterned packaging to stand out on store shelves.
3. Playful Branding - Incorporating fun and unexpected elements into branding.
Industry Implications
1. Food and Beverage - Opportunities to disrupt the yogurt and dairy industries with new flavors, packaging, and branding.
2. Health and Wellness - Growing interest in nutritious and flavorful food options, specifically in the yogurt market.
3. Retail - Innovative packaging and branding can attract consumers and increase sales in retail settings.
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