Medical and health products are created with upcycled waste
Trend - The health industry is now prioritizing waste-reduction by taking components of products that would normally be thrown away, and turning them into everything from PPE to bandages and supplements.
Insight - As consumers understand the existing and impending consequences of climate change, they increasingly expect that brands meet their expectations for sustainability. More consumers know that it's industries that impact things like excessive waste and pollution and not necessarily individual customer habits, so they expect that brands make significant changes in order to mitigate their impact on the environment.
Insight - As consumers understand the existing and impending consequences of climate change, they increasingly expect that brands meet their expectations for sustainability. More consumers know that it's industries that impact things like excessive waste and pollution and not necessarily individual customer habits, so they expect that brands make significant changes in order to mitigate their impact on the environment.
Workshop Question - How is your brand prioritizing sustainability and waste-reduction?
Trend Themes
1. Sustainable Upcycling - Industries are looking towards sustainable upcycling in order to reduce waste and become more environmentally friendly.
2. Waste-powered Production - There is a growing trend towards utilizing waste as a power source in various industries.
3. Traceability and Transparency - Consumers are increasingly concerned about the origin and production process of the products they buy, leading to a trend towards traceability and transparency in various industries.
Industry Implications
1. Healthcare - The healthcare industry is actively pursuing sustainable and environmentally-friendly options for medical and health products.
2. Supplements and Nutraceuticals - The supplements and nutraceutical industry is exploring alternative ingredients that are environmentally-friendly and sustainable.
3. Textile and Apparel - The textile and apparel industry is focusing on utilizing sustainable and eco-friendly materials for various products such as face masks and other protective gear.
