Topshop is Inviting Visitors to Step Into a Large Snow Globe
Laura McQuarrie — December 18, 2018 — Marketing
References: topshop & thecurrentdaily
For a limited time this holiday season during the days leading up to Christmas, consumers are able to visit Topshop's Oxford Circus flagship location in London to put themselves inside a large snow globe—and win prizes.
Instead of being filled with snow, the large-scale installation is packed with brightly colored confetti. The more confetti a person collects, the better the prize they win, although in the spirit of the season Topshop is ensuring "everyone's a winner." Some of the prizes that can be snagged include store discounts and even a £1,000 shopping spree.
As well as being a fun holiday activity, the large snow globe serves as a great way for fans to share their experiences on social media, as a camera captures people grabbing for confetti with an effect like Instagram's Boomerang.
Instead of being filled with snow, the large-scale installation is packed with brightly colored confetti. The more confetti a person collects, the better the prize they win, although in the spirit of the season Topshop is ensuring "everyone's a winner." Some of the prizes that can be snagged include store discounts and even a £1,000 shopping spree.
As well as being a fun holiday activity, the large snow globe serves as a great way for fans to share their experiences on social media, as a camera captures people grabbing for confetti with an effect like Instagram's Boomerang.
Trend Themes
1. Interactive Snow Globes - Opportunity for retailers to create immersive and engaging experiences through interactive snow globes.
2. In-store Experiential Marketing - Opportunity for brands to drive foot traffic and engage customers by offering unique in-store activities.
3. Social Media Integration - Opportunity for businesses to leverage user-generated content by creating shareable experiences that resonate with consumers.
Industry Implications
1. Retail - Retailers can use interactive snow globes to attract and engage customers, ultimately driving sales.
2. Marketing and Advertising - Brands can incorporate in-store experiential marketing to build brand awareness and create memorable experiences for consumers.
3. Social Media and Technology - Businesses can leverage social media integration to amplify brand messaging and attract new customers through user-generated content.
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