Burger King Celebrates Good Samaritan Day by Rewarding Kind Strangers
Ellen Smith — March 14, 2018 — Lifestyle
References: burgerking & adweek
In celebration of Good Samaritan Day, Burger King staged a car fire on the highway, and rewarded the selfless individuals who stopped to help.
In the video, multiple individuals pull over to the side of the road after spotting smoke billowing from what appears to be the car's engine. As the people get closer, they realize that the smoke is the result of Burger King's burgers on a grill, not an engine fire.
According to the brand, “These good Samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand.” This ad serves as one of the many examples of the real-world stunts Burger King has produced.
In the video, multiple individuals pull over to the side of the road after spotting smoke billowing from what appears to be the car's engine. As the people get closer, they realize that the smoke is the result of Burger King's burgers on a grill, not an engine fire.
According to the brand, “These good Samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand.” This ad serves as one of the many examples of the real-world stunts Burger King has produced.
Trend Themes
1. Experiential Marketing - Brands are creating real-world stunts to make an impact and connect with customers
2. Reward-based Advertising - Brands are using rewards to encourage positive behavior and increase engagement
3. Interactive Advertising - Brands are creating unforgettable experiences for customers to drive engagement and build brand loyalty
Industry Implications
1. Fast Food - Fast food brands can leverage real-life situations to create unique experiences that drive brand affinity
2. Advertising - Advertising agencies can create innovative campaigns that leverage rewards and real-life scenarios to engage audiences in new ways
3. Automotive - Auto brands can develop interactive experiences that showcase their products and encourage positive brand associations
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