This Funeral-Style Video Says Goodbye to the Urban Decay Naked Palette
Laura McQuarrie — August 29, 2018 — Marketing
References: urbandecay & cosmeticsbusiness
The original Urban Decay Naked Palette is one of the most well-known, top-selling and highly copied eyeshadow palettes across the entire cosmetics industry and after many years, the brand has announced that it will be discontinuing the iconic product. In order to properly send off the popular product with a fitting tribute, Urban Decay created a funeral-style video and invited beauty industry influencers and celebrities to say a few final words.
As well as being able to catch a few humorous and heartfelt words of goodbye in 'The Naked Funeral' video, fans of the product were also given the chance to attend a funeral for the iconic makeup palette in Newport Beach, California led by Nicole Richie, as well as Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy.
As well as being able to catch a few humorous and heartfelt words of goodbye in 'The Naked Funeral' video, fans of the product were also given the chance to attend a funeral for the iconic makeup palette in Newport Beach, California led by Nicole Richie, as well as Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy.
Trend Themes
1. Makeup Funeral Trend - Creating funeral-style videos and events to say goodbye to iconic makeup products.
2. Influencer Tributes Trend - Inviting beauty industry influencers and celebrities to offer farewell messages for beloved makeup products.
3. Limited Edition Farewell Trend - Brands releasing limited edition farewell products to give fans a chance to stock up before discontinuation.
Industry Implications
1. Cosmetics Industry - Opportunities for brands to create unique and memorable marketing campaigns for their iconic products.
2. Influencer Marketing Industry - Opportunities for influencers to collaborate with brands to create engaging farewell content for beloved products.
3. Event Planning Industry - Opportunities for event planners to create unique and emotional experiences for fans of iconic products.
1.9
Score
Popularity
Activity
Freshness
