The Instance Fragrance Concept Uses Instagram for Personalization
Laura McQuarrie — September 5, 2018 — Fashion
References: behance.net & thedieline
Millennial women and men have new expectations for the perfume products they choose to invest in and for many, personalization is a key concern—this is addressed in a creative way with the 'Instance' fragrance concept. Instance is designed to create highly customized scents based on one's Instagram feed, which links to the idea of how scent and memory are so naturally intertwined.
Instance uses data about one's experiences, travels, favorite colors and style to develop a unique scent based off of what's been shared to a digital feed, offering a unique way for highly giftable personal care products to be generated. Due to the concept's ties to the social media platform, the packaging adopts a square shape and color scheme that mimics the Instagram logo.
Instance uses data about one's experiences, travels, favorite colors and style to develop a unique scent based off of what's been shared to a digital feed, offering a unique way for highly giftable personal care products to be generated. Due to the concept's ties to the social media platform, the packaging adopts a square shape and color scheme that mimics the Instagram logo.
Trend Themes
1. Personalized Fragrances - Creating highly customized scents based on individual preferences and personal experiences presents opportunities for disruptive innovation in the fragrance industry.
2. Data-driven Product Personalization - Using data from social media platforms like Instagram to create personalized products opens up avenues for disruptive innovation in various industries.
3. Memory-based Scent Creation - Exploring the link between scent and memory to develop unique fragrances provides opportunities for disruptive innovation in the perfume industry.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the demand for personalized scents by leveraging technology and data to create unique fragrance formulations.
2. Beauty and Personal Care Industry - The beauty and personal care industry can explore data-driven product personalization to create customized personal care products that cater to individual preferences.
3. Consumer Goods Industry - By exploring the link between scent and memory, the consumer goods industry can develop innovative products that evoke nostalgic experiences through unique fragrances.
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