Outdoor Voices' AR App Encouraged Consumers to Get Outside at SXSW
Ellen Smith — March 17, 2018 — Tech
References: outdoorvoices & adweek
Outdoor voices' AR app is enabling shoppers to experience a new and exciting retail medium that encourages them to get outside.
The app made its debut at South by Southwest, where festival attendees were invited to leave the grounds and head to a nearby park. The location-specific app works when the phone is pointed toward the ground. As consumers approach different virtual products, the app informs them of the item's details. Those looking to purchase the item can do so directly through the app as it's connect to Apple Pay.
The AR-infused app hopes to embody the company's values of encouraging consumers to shop, while leading active lifestyles. The brand says it plans to further develop this app and eventually release versions that offer more tailored experiences.
Image Credit: Outdoor Voices
The app made its debut at South by Southwest, where festival attendees were invited to leave the grounds and head to a nearby park. The location-specific app works when the phone is pointed toward the ground. As consumers approach different virtual products, the app informs them of the item's details. Those looking to purchase the item can do so directly through the app as it's connect to Apple Pay.
The AR-infused app hopes to embody the company's values of encouraging consumers to shop, while leading active lifestyles. The brand says it plans to further develop this app and eventually release versions that offer more tailored experiences.
Image Credit: Outdoor Voices
Trend Themes
1. Active AR Retail Apps - The trend of active AR retail apps is disrupting the retail industry by providing consumers with immersive shopping experiences that encourage outdoor activities.
Industry Implications
1. Retail - The retail industry has the opportunity to adopt active AR retail apps to enhance customer engagement and drive sales.
2. Technology - With the rise of active AR retail apps, the technology industry can take advantage of the growing demand for augmented reality solutions.
3. Outdoor Recreation - The outdoor recreation industry can leverage active AR retail apps to connect with consumers and promote active lifestyles through innovative shopping experiences.
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